Best (ideas: 205, wins: 13)

Hello, organizer, in the next task about bureau design, I suggested something similar to the organizer of that competition, like money.yandex , mail.yandex. , translate.yandex, WeDo variant only. In your case, there is a free domain wedomind.ru (it sounds simple, the words are also simple and even people who do not study the language - they know these words anyway, with the formation of direct associations). In addition to the name WeDoMind itself - even when you read it quickly, it reads as "invent", and fiction and fantasy are a separate conversation for your project. You want to create an educational platform, I don't know if you are familiar with mnemonics, but if not, then you just need to do it. With it, you can teach people to remember historical dates correctly, not by games or memorization, but by associative links, fiction. The same is true with foreign words and any information in general, be it mathematical formulas, chemical formulas or rare terms from philosophy. Plus, mnemonics help in Russian, knowledge of spelling.
I understand that you only asked for the name of the platform, but this information may be very useful to you. I suggest that you generally rebuild your entire platform for mnemonics, because I have not yet met such a tool, platforms in the Russian segment of the Internet.
Mnemonic is exactly what would change the whole education in better side if children were taught it from school, even when they have a flexible mind.
For a variety of examples, you can turn to the Internet, but rather immediately download the book "Joshua Foer - Einstein walks on the moon", it is short and will be interesting to you from the first pages, the story of a journalist who was sent to cover the American memory championship, he got involved and decided to take part the next year, the year he trained, studied, rode around the world, got acquainted with the best European participants and at the end his championship began.
After reading a book or getting acquainted with mnemonics (it is useful to absolutely every person and absolutely at any age, because every day we remember phone numbers, account numbers, passwords, new words, terms, dates, and so on, all this will not have to - something to write down, but it will be possible to remember in a few seconds and much better and for longer than with conventional methods) you can go here and the WeDoMind option, or rather "Think up" will become more understandable for you, against the background of mnemonics. You can also somehow beat its name, there is a mnemonic site on the Russian Internet, but it’s better not to go there, it’s empty, there is a poor design and nothing is updated, that is, it’s not LinguaLeo at all. Unless, of course, you really want to launch a design and complexity project at the level of LinguaLeo. That is, the name of the site and platform can even become Russian word"Invent" under that domain address, but this is only if you are interested in mnemonics, in mnemonics you just constantly need to invent, fantasize and combine the incongruous.
Good luck.

Mark. Brand

Method #2 - Name

Method #3 - Surname

chain of McDonald's restaurants

Method #4 - Nature

Internet hypermarket "Utkonos"

Method #5 - History

Method #6 - Mythology


Mikhail Goncharov,:

Method #7 - Compound Word

Method #8 - Acronym

Method #9 - Quote


For hobbyists, the brand name doesn't really matter. They often do not care which company produces cardboard blanks. The main thing is that the product is of high quality and satisfies the need for creativity. This gives Leonardo the freedom to create its own trademarks, bypassing the difficult path of dealerships of international brands. Read more naming, which is part of branding and dedicated to the development of commercially effective names for trademarks, has no less than 30 main methods. It is worth noting that the brand name should not only please its owner, but also evoke the associations necessary for positioning among the target audience and rely on iconic symbols and established concepts. All this is achieved through appropriate research. In addition, the brand name must be protected. Before investing in branding, it is important to be clear that the brand has exclusive rights to the respective goods and services.”

Today, for professional naming - the development of a commercially effective name for a trademark, businessmen are more willing to pay good money. But before paying money to naming specialists, you can try to come up with a name yourself. Often the result of such an amateurish approach, after an examination conducted by reputable branding specialists, is recognized as very successful. About the 10 most simple methods developing a name for a trademark that can be adopted by every businessman, says Vadim Gorzhankin, CEO of the PR & Brand agency Krasnoye Slovo, an expert in the field of marketing communications.

Method #1 - Toponym (place name)

Pay attention to where your business is located or where your product or key ingredient comes from. According to this principle, such brands as the Rublevsky meat processing plant, Essentuki mineral water, Klinskoye beer, Vologda oil, Finlandia vodka, Ochakovsky kvass, Shatura furniture, Winston cigarettes, liqueur Malibu, telecommunications company Nokia.

Method #2 - Name

One of the most simple ways to name a company or a product is the name of a person. Such brands as Alenka chocolate, Afanasiy beer, Daria frozen semi-finished products, Maxim men's magazine, Liza women's magazine, Mercedes car, Diana dry-cleaning and laundry chain, fast food products preparation of "Alexandra and Sophia".

We originally planned that the brand would be the first price product in its price segment. Hence the name was born, which, as it were, says - "put me on the butt." And our main task is to participate in promotions, this is the feature of promotion.

Method #3 - Surname

Along with the name, the basis of the brand can be a surname. As a rule, the name of the brand becomes not just the surname, but the surname of the founder of the company. For example, Ford auto concern, A. Korkunov chocolate products, Bochkarev beer, Smirnoff vodka, McDonald's restaurant chain, Levi's jeans, Brooke Bond tea, Jacuzzi hydromassage equipment ”, Martini vermouth, Boeing aircraft, Parker pens, sportswear manufacturer Adidas.

Method #4 - Nature

Nature can be a source of inspiration not only for artists and musicians, but also for naming specialists. It should be noted that often an animal, plant or a natural phenomenon are associated with the properties of the product: the Grad multiple launch rocket system, the Sapsan high-speed train, the Utkonos Internet hypermarket, the network of salons for children and expectant mothers - Kangaroo, Jaguar cars, Puma sportswear, car alarms Alligator.

Method #5 - History

Often, a significant historical event or character becomes a brand name. It is worth noting that the exploitation of history is especially often used to form the names of restaurants. Examples include the Moscow restaurants Godunov, Pushkin, Graf-Orlov or Petrov-Vodkin. Many examples of “historical naming” are found in other business areas: Napoleon cognac, Stepan Razin beer, Belomorkanal cigarettes, Lincoln cars, Borodino trade and production group of companies.

Method #6 - Mythology

The naming specialists have not left without attention the mythology, which has become one of the most productive sources for brand names. For example, the Mazda auto concern got its name in honor of the Zoroastrian god of life named Ahura Mazda, and the idea of ​​the name of the Sprite drink was born in the 40s of the XX century. At that time, baby Sprite was especially popular in advertising campaigns - an elf with silver hair and a wide smile, who wore a drink cork instead of a hat. A little later, his name became the name of a new carbonated drink - "Sprite".


Mikhail Goncharov, About the network development strategy in the new market:

- And how was the name of the network translated?

- We did not translate the name of the network itself, the spelling will be in Latin transcription - Teremok. No one is embarrassed that the phones are called Apple. In the USA there is a pharmacy chain Duanereade, it's not even readable. In America, strange names do not bother anyone. And we can tell you that there is a fairy tale in Russia about a tower.

Method #7 - Compound Word

Quite often, a brand name becomes a compound word formed by adding two words together. For example, Alba-Bank commercial bank, Aeroflot airline, BeeLine mobile operator, Volkswagen car concern, Aquafresh toothpaste, Sunsilk hair care line, credit cards"MasterCard", TV channel "Euronews", weekly socio-political magazine "Newsweek".

Method #8 - Acronym

An acronym is an abbreviation formed from initial letters, parts of words or phrases, pronounced as a single word, and not spelled out. Example: The abbreviation "GUM", derived from "Main Department Store" is pronounced as a single word gum, not ge-u-um. i.e. not spelled. As well-known acronyms, one can cite the name of the musical group "ABBA", formed from the first letters of the names of its members: Agnetha, Björn, Benny, Anni-Frid, or the name of the automobile brand "VAZ" (Volga Automobile Plant).

Method #9 - Quote

A well-remembered brand name due to its fixation in the minds of consumers can be a name or an expression from a work of mass production. artistic culture: cinema, animation, music, literature, etc. Examples include such brands as Prostokvashino dairy products, the White Sun of the Desert restaurant, the Snow Queen chain of leather and fur stores, a chain of stores building materials"Old Man Hottabych".


We held a master class in the Leonardo hobby hypermarket, is it always necessary to create your own brand?

For hobbyists, the brand name doesn't really matter. They often do not care which company produces cardboard blanks. The main thing is that the product is of high quality and satisfies the need for creativity. This gives Leonardo the freedom to create its own trademarks, bypassing the difficult path of dealerships of international brands. Read more naming, which is part of branding and dedicated to the development of commercially effective names for trademarks, has no less than 30 main methods. It is worth noting that the brand name should not only please its owner, but also evoke the associations necessary for positioning among the target audience and rely on iconic symbols and established concepts. All this is achieved through appropriate research. In addition, the brand name must be protected. Before investing in branding, it is important to be clear that the brand has exclusive rights to the respective goods and services.”

retail, brand, business https://www.site https://www. 2020-02-25 2020-02-26 https://www.

Now it has become very popular to receive additional education, both in the field of their profession, and additional self-education for adults and children. Demand creates supply, so opening training center additional education good opportunity for earnings. Consider all the stages, how to open a training center?

How to open a training center - choosing a niche!


Decide in what format you want to train and to whom?

Usually additional education can be found in the form of courses, trainings, seminars, lectures, master classes, educational marathons.

They are conditionally classified:

  1. By training time.

The duration of the activities depends on the declared program, which can last from several hours to several years.
Such a long-term format of training includes courses of a foreign language, design and other disciplines. The program is divided into several levels of training, the duration of which is on average from 3 months to 2 years. Long-term education is good because for a long time there will be income from students in the form of monthly contributions.

Short-term training can be from several hours, like a master class, to 2 months, like an educational marathon or training.

  1. According to the subject of the courses, which happens:

Professional - this is an increase in the level of professional knowledge, or the development of new professions, such as an accountant, designer, florist, manicurist, hairdresser, bartender, etc.

General education - when they develop certain skills, for example, foreign languages, or pump personal qualities, the so-called personal growth trainings that are now popular.

Creative courses when they learn to draw, sew, knit, make dolls, bead weaving, embroider, woodcarving and others, in a hobby format.

  1. Classification by audience age.
    They are divided into children, adolescents, adults.

Having decided on the training program and the audience, we move on to the next step.

How to form a staff?

To ensure the life of the training center, you will need an administrator, an accountant, teachers, a cleaner.

Teachers can be both full-time employees and invited from outside.

For a specialized training center that constantly teaches the same courses, a permanent full-time teaching staff is needed.

There are training centers that serve only as a platform for educational programs. Now this format is popular, when space is rented for rent from hours to several days, equipped with everything necessary for educational events. In this case, the teaching staff is not needed, an administrator, a cleaning lady is enough. The accountant is also freelance on outsourcing.

How to choose a room?

Mostly educational establishments located in central areas, which is very convenient for people in all areas of the city. How to open a training center profitably? Choose a central location!

An exception may be sleeping areas, which are convenient for children's educational centers.

The room must comply with sanitary standards.
Its dimensions and layout depend on the chosen concept of the training center.

It can be either large rooms or small classrooms. A prerequisite is a bathroom, a room-kitchen, where employees can relax at lunch or have a snack for students during the educational process.

What is the required equipment?

The basic equipment is tables, chairs, a board or flipchart, a projector, stationery.

From the theme of the training center, you may also need educational methodological material, computers, for children - toys and carpeting on the floor.

How to formalize?

There may be questions: how to open a training center, you need a license. A license is not required to conduct educational activities in the course format. Only there should be mandatory registration with the tax authorities.

The following package of documents is also required:

List of educational programs of the center;
— documents for the availability of highly qualified teaching staff;
- documents for a room that meets all sanitary standards;
– documents to ensure the learning process with everything necessary;
— information on the registration of a non-state educational institution.

What will be the costs?

It is difficult to say a certain figure, because. the cost of rent, wages and wages to employees from regions differ significantly.

In order not to lose sight of anything, let's sum up the estimate of what they are made up of:

  1. Rental premises may need additional repairs;
  2. Purchase of equipment;
  3. staff salaries;
  4. Advertising costs;

Part of the cost can be reduced by salary. For example, pay salaries according to the number of students.

Advertising costs may vary. Depends on how you promote. One working method is online advertising. It is not necessary to immediately create your own website, it is enough to advertise on social media. networks, place an ad on forums, which is much cheaper at the initial stage than investing in a site.

How should the training center be promoted?

The marketing development strategy is based on the chosen concept.

If you teach professions, then it is worth getting the support of employment centers that can send you for retraining. Post ads on city forums.

For children's centers, it is necessary to place ads on forums, magazines for mothers. In children's entertainment centers. It can even pass nearby houses and put up an ad at the entrance.

Where to make money: 5 unique business ideas that will help you get rich! How to make money quickly on the eve of the holidays? Working ways from Anatomy of Business!

Having decided one day that you want to open your own children's club, you, of course, will not immediately start buying equipment and recruiting a team. You will study the features of this business. And you will definitely come up with a name to his offspring. And this is no easy task! There are already thousands of clubs with beautiful and not so beautiful names.

Using these instructions, you can come up with a great name for your children's center, that your customers will love.

  • How to choose a bright name for a kids club?
  • How to find something not banal and not too weird title?
  • How to designate common name children's institution, so that it is correct reflected the essence?

Let's first see how other people call preschool institutions.

Most of the names can be divided into categories:

Based on cartoons and fairy tales: Teddy, Pinocchio, Totosha, Babayka, Robin Hood, Kapitoshka, Baloo, Umka, Tale, Teremok, Miracles, FanFan, Chunga-changa, Goldfish, House of Wizards, Giants, Hakuna-Matata, Learned cat, Smeshariki, Mumimama, Limpopo, Willy Winkie, Brownie

Great people: Pythagoras, Plato, Anderson

Children's names: Dashenka, Syoma, Zarina, Deniska, Holly, Marie, Sashenka, Marusya, Dara, Monty, Alice

Animals: Kangaroo, Owl-owl, Hummingbird, Octopussy, Mammoth, Polar bear, Bee, Dolphin, Firefly, Hedgehogs, Seagull, Canary, Parakeet, Ladybug, Toucan, Owl

Plants: Cone, Miracle tree, Seed, Sprout, Birch

Letter combinations, exclamations and alphabet: A + B, I, ABC for parents, Ay, yes I am!, Hooray! E + Family, ABC, Az and Buki, Oh!

The science: Academy, Academy of Childhood, Scrabble, Electron, Academician baby, Linguist, Logos, Knowledge Workshop, Generic, Parallel, Perspective, Progress, New Age

Childhood: Smart child, Poznayka, Why, First steps, Freckles, Talker, Empire of childhood, Childhood secret, Little genius, Myself, Fidget, Smart kid, Know-it-all, Krosha Ru, Children's time, Okay

Family values: Mom's joy, Lucky, Miracle birth, Miracle children, All the best for children, My smart girl, Family circle, Miracle in the house, Trust, Kindness, Family, 7I, Friendship

Using foreign words: Okeshka, Babyclub, Players, Mamarada (translit), Atlantis, Sunnyclub, Kinder boom, Mama house, Smiley, Bonus Club, New Days, Sound club, Junior, Party Boom, Bambino, Funny Park, Kinder Party, Leader Land, Bloom , Mini Bambini, Tilly Willy, MySecret, Sprout, Felicita, Kimberly Land, Mark & ​​Maks Club, Infant, Split

Fruits, berries: Tangerine, Lemon, Vitaminchik, Citrus, Raspberry, Raspberry, Pomegranate, Orange

Holidays: Birthday, Childhood holiday, Christmas

Creation: Plasticine, Pencil, Artist, Bead, Paint

Travels: Safari, Wonderland, Quarter, Island of Adventures, Land of Fairy Tales, Island, Big Ben, Madagascar, Little America, World of Harmony, Carrying Bag, Athens, Jungle, Children's Town, Space, Sunny City, Talentville, flower city, Land of fairy tales, Malibu

Toys: Rubik's Cube, Matryoshka, Lyalya, Pyramid, Cube

Changed words and slang: Begemontics, Club-ok, Aquamarine, Friends, KudoMama, Ukhtyshka, Rhythmusiki, BambiK, MimiMotik, Totoro, Limpik, Fontanevia, Manyanya, TararaRam, Oika!

Natural phenomena: Spark, Source, Droplets, Orbit, Sun, Rainbow, Constellation, Whirlwind, Jupiter, Galaxy, Beam, Red dawns, Atmosphere, Sunrise, Asterisk

Phrases: Good afternoon!

How to come up with something original, if so many wonderful names already exist?

I propose to use the developments of artists and designers, namely the methods of creative search. The main of which is search for associations.

7 creative search methods:

  1. Browse through this list of kids club and development center names. Turn on your associative thinking and continue each of the categories with your own titles. For example, for the category “Animals”, I came up with the following words: Tit, Kitten, Sparrow, Stork, Giraffe, Penguin, Peacock, Whale, Fox, Dragon.
  2. Any of these names can be matched bright adjective. Well, for example: the Smart Tit children's club, the Orange Kitten early development school, the Colored Peacock children's art studio, the Magnificent Sparrow children's center, the White Stork family center, the Merry Giraffe family entertainment center, development center "Dobry Drakosha".
  3. You can also add to the Russian word foreign words or take the whole foreign phrase. For example, the Art Fox art studio or the Clever Fox kids club.
  4. Think different active titles. For example, the children's development center "Play, baby!".
  5. Invite friends, relatives or colleagues and arrange brainstorm. This is the same method of associations, only here not one person thinks, but several. They alternately name associations. It is important that someone writes down all the ideas that are called. Often the collective mind works wonders.
  6. If you a famous person or a child development professional, you you can use your name in the name of the children's club. For example, "Website of Lena Danilova".
  7. you also can take over the name a club located in another city, but consider the following:

secondly, do not take the names of very famous children's institutions. It will be difficult for you to first reach their level, and then surpass it. The same applies to the promotion of the site of your children's club;

thirdly, try to change at least something in the original name. This is necessary to avoid a situation where Google (or another search engine) will return 2 clubs with the same name for the query "Children's Club "Vesyolyi Broom"".

How not to call a kids club?

  1. Do not use words that may cause any side negative associations. For example, an unfortunate name for a children's club is "Lepota", because it is associated with the word "blindness". And in stores, children's juice "Spelyonok" is sold, the name of which is often read as "Snot".
  2. Avoid words and phrases that are difficult to pronounce (Example: Ribambel Kids Club). Be careful with diminutive forms - they are not always appropriate. For example, names are a little difficult to read, such as "Chameleonok" or "Brovarchyonok".
  3. Do not use incomprehensible words, because you will have to explain them to everyone for a long time. Example: "Hyperborea", "Atyudiki".
  4. Beware of harsh and childish words. You will have to build a complex relationship between the name of the institution and its attitude towards children. For example, "Bartolomeo", "Garage" or "Tachanka".
  5. Banal and very common names are also not the best option. They attract little attention, and there are too many identical names in the search engine. In addition, associations with school clubs of our Soviet childhood have not disappeared anywhere. For example, "Rainbow", "Sun", "Dawn", "Chamomile".

In addition to the name, the children's institution also has definition. Here, too, a huge field for imagination opens up. However, the definition is much deeper than the name. It displays essence and main idea children's institution. For example, a “talent club” indicates that children's talents are valued here and, in addition to developing activities, there are many sections and courses. The "Family Centers" have programs designed not only for children, but also for their parents.

38 definitions for preschool institutions:

Focused on child development:

Children's Club, Early Development Center, Developing Center, Educational and Development Center, Child Intelligence Development Institute, Development School, Child Development Center, Child Development Center, Intellect Development Center, Children's Club, Early Development Studio, School of the Future First Grader, Early Development Groups, English children's club, Harmonious development club, Educational center, Child psychology and development club, Montessori center, Children's educational center

Working with families:

Family Center, Family Club, Family Development Center, Family Ecology Center, Family Success Club, Family Club, Family Psychological Club, Family Leisure Club, Family Entertainment Center, Center for Children and Parents

Variety of studios, emphasis on creativity:

Talent Club, Center creative development children, Center for Children's Culture

Children's leisure:

Leisure club, Children's leisure club, Children's play club

Emphasis on a favorable atmosphere:

Good home, Eco-club, Club of friends.

These definitions are very beautiful and varied, but I want to insert my own fly in the ointment: when asking a search engine a question, customers most often look for simple and familiar definitions. Therefore, if you are planning with the help of the Internet, it is better to focus on more banal words, such as: “kids club” or “children's development center”.

I hope that this extensive article did not tire you, but inspired you. And you are already thinking the best name for your children's center!

P.S. If you liked this article, feel free to . There will be many articles about the opening and operation of the kindest and most interesting business.

Many people dream of starting their own business, because it is much more interesting than being an employee and not realizing your ideas for years. Starting a business today is much easier than it was decades ago. With a great idea, an entrepreneurial streak, and a small start-up capital, you can create a truly thriving business.

What is the best business to do? The answer is simple: the one that is closest, understandable and interesting to you. If you are not at all interested in medicine, there is no point in opening a pharmacy.

Certified teachers and university graduates are increasingly faced with the question: “How to open a training center?” Let's try to answer this question step by step.

Step 1. We draw up a business plan for the training center

Without a business plan, you won’t go far, it’s important to immediately write down everything related to your own business. Decide what type of training center you like. For example, you want to open courses foreign languages, a circle of applied sciences or a children's development center. This will determine whether your business needs a license or not (Note: educational activities in the form of courses does not require a license).

You need to understand that business in the field of education is a responsible business. You must have higher education and experience as a teacher or tutor if you are going to conduct classes on your own. Consider these points at the very beginning of your business plan.

Step 2. We select a room

It is the premises that should be the next point in the question of how to open a training center. Naturally, it should be large, with a sufficient number of rooms. There must be:

  • a reception area for enrolling in classes and getting advice;
  • several classrooms, well lit and ventilated;
  • a room for employees where they can relax and have a snack during lunch;
  • toilet and sanitary room, where the cleaning lady will keep the
    oh inventory.

If you wish, you can add other rooms: a waiting room for parents (if you are thinking about how to open a learning center for children), a dressing room, etc.

The location of the premises depends on the direction of your training center. For example, if you want to open courses in applied sciences (programming, web design, etc.), it is better to locate your center in the vicinity of sports schools, gyms or large companies.

Applied science courses are attended mainly by young people who can easily combine sports and attending educational programs.

But children's centers are better located near bus stops: it will be easier for parents to bring their child to classes. In addition, you should not rent a room above the second floor. If you rent an office in a mall, it should be easy to get to.

Step 3. We buy furniture

The choice of furniture depends on the type of training center. But still there are some mandatory points. The purchase should be included in the business plan:

  • tables and chairs;
  • computer (if you organize applied courses, there should be several computers);
  • cabinet for storing educational literature;
  • copier printer;
  • educational literature;
  • stationery.

Again, look at your profile: a children's development center will need carpets to play freely with the kids on the floor, toys, including educational ones, and a computer or language center will need a projector and an interactive whiteboard.

Naturally, the room should be refurbished, contributing to a pleasant pastime in training.

Step 4. We select staff and draw up a program

What does it take to open a training center besides all of the above? Of course find professional educators. If you know teachers or you are a practicing teacher yourself, great. Otherwise, it will take a little longer to search. Do not forget to draw up a plan and program of classes, you will need this to obtain a license to open a training center.

Pay attention only to those candidates for teachers who have the appropriate education and work experience. This is very important in order to create the "face" of your center or courses.

Step 5. We collect documents for opening

What documents do you need to open a training center? There are quite a few of them, because this is a serious business. So, the folder of documents includes:

  • a list of educational programs of your center;
  • information on the availability of qualified teaching staff;
  • information about the existing premises that meet the standards for conducting educational activities;
  • information on the availability of the necessary educational and methodological literature and technical equipment;
  • information about the organizers of the training center and its registration as a non-state educational institution.

A license to open a business of this kind, of course, is needed. Charlatans and simply unqualified individuals will not be allowed to organize an educational institution. But how to open a training center without a license, is there such a way?

We already mentioned in passing above that if you register your activities simply as courses (for example, courses in design, programming, language classes), no license is required. But you will need to register as a private entrepreneur.

Step 6. We are looking for clients and advertise our training center

So, you already know how to open a training center. It's time to take care of the clientele. To do this, you need to do advertising. Start with the Internet: your own page on social networks (preferably in several of the most popular ones), a topic on city forums is a prerequisite for running an advertising campaign.

Since in our time almost everything and everyone has moved to the Internet, advertising there is not only the most appropriate, but also free. Then you can print ads, leaflets, brochures, but this is not necessary, because such advertising is not so effective now, and sometimes even annoys potential customers.