Green color is a sign of eternal life and peace. It is present in abundance in nature. But what does this color mean? What influence has and how are people who adore this color characterized?

Green in history and spirituality

The Middle Ages did not really favor green. Inconspicuous clothes of this color were worn by people of the lower social stratum. But later, luxurious expensive green fabrics were brought from the Arab countries after the successful Crusade. Clothes made of such matter were worn only on special occasions. Although, at the same time, women of easy virtue wore dresses with green sleeves, immediately showing their profession.

Later, green began to be highly respected by the then male fashionistas and courtesans. This was especially noticeable in England. Until the beginning of the 20th century, green was very popular. Men wore green suits, and ladies wore dresses of various shades of this color.

Before the First World War, green was one of the favorite colors of fashionistas from all over the world, especially cutesy Europeans. But the war made its own adjustments, and green ceased to be a pleasant color until the 1960s.

Thanks to Yves Saint Laurent, dark, olive, discreet green is back in fashion. Since that time, the era of a new love for green has come.

Until the end of the 20th century, a lot of bright green, catchy, beautiful appeared.

But now green is preferred in calm, discreet tones. It is still the color of peace and security.

Religion has not bypassed this color either. Orthodoxy designates it as the paint of eternal life. Also, some saints: Sergius of Radonezh, Seraphim of Sarov, Xenia of Petersburg, Matrona and many others are associated with this color. John the Baptist on the icons is always depicted in green clothes. On the icons that show Boris and Gleb, there is always a green color. At the hour of Palm Sunday and Trinity, all priests dress in green robes.

Islam considers green to be the color of religion, this paint is a representation of paradise life.

Impact on a person

Green color has a positive effect on people.

Very bright green helps to improve mood, add frivolity, make you happy in spring.

This is the paint of hope, joy, powerful energy. Bright, light green helps to make any space visually wider.

Green color can calm, relax, give vitality. It has a good effect on mental work. In classrooms, educational institutions, it is very appropriate. For a student, it is good to arrange a working area in a light green tone. If it is not possible to do this actively, you can only pick up bright green accents - a table lamp or a flower pot.

Green helps to increase efficiency, especially mental. Also, with the help of this paint, you can better concentrate. If the eyes are already accustomed to green, the risk of errors in work is reduced by 20%.

Green has a positive effect on the body as a whole. It can help normalize blood pressure, improve eyesight, put in order the work of the musculoskeletal system.

Of course, this is only a temporary auxiliary effect, but the result will still be. Green is one of the favorites in therapeutic color therapy.

A pleasant green color, if brought into your interior, has a positive effect on mental health. Over time, it normalizes the work of the nervous system of the whole family, helps to avoid conflicts. It will bring a feeling of peace, comfort, constancy.

With the help of green, patients are treated for claustrophobia. They are placed in a closed room that has green paint.

But green also has its downsides. Choosing dark green for your room can make it look smaller. And if there is a lot of this color, it can even cause a feeling of melancholy, blues.

No need to use this paint in the bedroom. It will enhance the work of the brain, which is not entirely appropriate in the bedroom.

If a person has a very high tension, a nervous overload, green can contribute to the fact that a person will lose strength altogether.

green lovers

Many people love green. But if he is loved by a person, most likely they are balanced, serious, calm people. Those who pay their bills on time, always answer the phone the first time, will not pass by someone else's misfortune, are always attentive and careful. They are kind and careful.

It is the color of smart and somewhat old-fashioned people. The opinion of others is very important for them, they are always looking for a way to realize themselves. These are individuals who practically do not take risks, they choose traditional methods.

Green lovers love to gossip, envy. They also love to eat and never diet.

People who love dark green are very stubborn, love themselves, sometimes suffer from narcissism. These are persistent and determined individuals who seek to improve other people, often without asking them about it.

Such people are straightforward, always achieve their goals and do not leave the intended path.

Those who love light green are strong, powerful, authoritarian people. These are bosses at work and at home. These are cynics. They do not like to do something too actively, but they incite others to take risks. Personalities who like to suppress and often do not believe in love. These are rather passive and fearful people who will never show this.

When passing the Luscher test, those who choose green want to be more in demand, important.

These are people who at that moment want to increase their inner vanity and no matter what ways.

Perhaps there is pride. This is a man who loves himself too much. He is his own ideal. These people want to please everyone and always. These are those who assert themselves regardless of the circumstances.

Opponents of color

People who do not perceive green are closed and unsociable. They are afraid of difficulties, they do not know how to overcome them.

Such individuals cannot stand companies, societies of large groups of people. They do not go to parties and birthdays, do not like picnics and corporate parties. They are tired of society and crowds. If someone notices this person and invites him to his company, he will not go, and if he joins, he will run away. Such people tend to act in their own way, not like everyone else.

Those who hate green think society is too demanding and underestimate it. If a person does not like light green color, he is very reserved and does not like to be the center of attention.

This is a soft, somewhat indecisive, weak-hearted person. He does not want to command anyone, to decide something. It is easier for him to obey and do what he is asked. But such people always keep their promises, are very tactful, do not ask unpleasant questions, are delicate and educated.

The Luscher test shows that those who do not like green want to be liked and needed. But they cannot do it.

And all the circumstances that prevent him from being self-fulfilled are perceived as a challenge to be avoided. This is a person in a state of tension, resistance, lack of attention. Sometimes it is a period of colds.

Cloth

Green is not for everyone. Moreover, it has different shades and tones.

• Bright, juicy, rich tones can decorate girls with dark skin, shiny brunettes or red-haired beasts.
• For blondes, it is better to choose calmer tones of green.
• But with olive, dark green, dirty green, it is better to be cautious girls with a pale face, gray, dull hair. Such colors will make an expressionless girl even less noticeable.

Women who like to wear green are confident in themselves, their abilities, they are able to share their energy with others.

These are maximalists who want to take everything from life. It is difficult or even impossible to control such a woman. She is her own boss and strives to keep everything under her control.

Such ladies demand a lot from themselves, but also from partners in business or sex. They do not tolerate boring, slow, insecure men. These women want to be liked. They cannot be unrealized, they are looking for ways to express themselves in every way. They do not like it when someone influences them or tries to point something out.

Conclusion

Conclusion

Green is the color of spring and life, it reminds of prosperity and joy. But it must be used carefully, like any other, it has a negative effect if it is too much.

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Painting - paint, color, it is embedded inside our body.
Her outbursts are great and demanding.

Kazimir Severinovich Malevich

rainbow psychology

• TO every ABOUT hotnik AND does W nat, G de WITH goes F azan
• TO ak ABOUT once AND ak- W vonar G tin WITH broke F onar.
• And other options.

• TO each - red;
• ABOUT hotnik - orange;
• AND elaet - yellow;
• W nat - green;
• G de - blue;
• WITH goes - blue;
• F azan - purple.

Red color in psychology

Red - exciting, hot, activating, association with danger and aggression. Red is easy to draw attention to any advertisement. The pulse and blood pressure may increase if you look at red for a long time. Red gets tired quickly.

The meaning of red in psychology

Red color also means power, greatness. In Byzantium, only the empress had the right to wear red boots. The Emperor signed in purple ink and sat on a purple throne. For many peoples, red symbolizes the south, flame and heat.

Aggressive colors - red, red-orange.

Pink color in psychology

Pink can mean goodness, passion, romance, love. Those who prefer pink want to live life to the fullest, desire new experiences, are hardworking and do not like to rest. But sometimes people who prefer pink can be frivolous, childish, who love to show off in front of everyone.

The meaning of pink in psychology

Orange color in psychology

In winter, everyone rejoices in orange even more than in summer, due to the lack of sun. Effective advertising is hard to imagine without orange.

The meaning of orange in psychology

Orange is the favorite color of possessive people and passionate dreamers. In heraldry, this color also means hypocrisy and pretense.

Yellow color in psychology

In many nations, women preferred yellow clothes. Often, yellow color served as a hallmark of noble people and upper classes. For example, Mongolian lamas wear yellow clothing with a red sash.

On the other hand, among some peoples of Asia, yellow is the color of mourning, sorrow, sadness. In Europe, a yellow or yellow-black flag meant quarantine, and a yellow cross meant plague. Among the Slavic peoples, yellow is considered the color of jealousy, betrayal, and in Tibet, jealousy is literally called “yellow eye”. Let's also remember the "yellow press" and the "yellow house"

The meaning of yellow in psychology

People who love yellow want to reveal themselves, to achieve the goal that they have set for themselves. They are self-confident, joyful and cheerful. Often these people have a high level of creativity. Yellow helps them in difficult times, concentrates attention. Sometimes they like to gossip or just chat, and they are often absent-minded and critical of themselves and others, but at the same time their self-esteem is not at all low, but on the contrary.

Green color in psychology

Every task in life is taken seriously. They love to help others. Their inner world is rich, but they are in no hurry to open it, although they are not secretive in themselves.

The meaning of green in psychology

The inhabitants of Iran associate the green color both with rapid growth and freshness, and with misfortune, sadness, sorrow, therefore they say “green leg” about an unfortunate person, and “green house” about a cemetery. In medieval Europe, jesters wore green and yellow clothes, and bankrupts in Germany had to wear green hats.

Our summer is winter, only painted green.
Heinrich Heine

Blue color in psychology

In addition, the color blue is close to black and receives similar symbolic meanings. It was considered mourning in ancient Egypt and among some peoples of South Africa. The French call horror "blue fear" (remember the tale of the "blue beard". Among the Slavic peoples, blue served as the color of sadness, grief, was associated with the demonic world. Ancient legends describe black and blue demons.

Blue color in psychology

Water and ice blue soothes while cooling. The pulse rate becomes lower. If you want to motivate your employees to work effectively, paint your office walls blue. This will help not only to work productively for office staff, but also for weightlifters to work more efficiently. It has been proven that in rooms with blue walls, the results of athletes increase.

Purple color in psychology

People who love purple are unusual - not like everyone else. It is difficult for them to realize themselves in life, they are usually very self-critical, they always control themselves very rationally.

The meaning of purple in psychology

Lilac color in psychology

Lilac color - this is one of the shades of purple, as well as a mixture of blue and red colors (a mixture of feminine and masculine), means a bright future. Blue in this shade gives a certain chill, which also gives meaning to nostalgia, and red - creativity.

Therefore, if we briefly talk about the lilac color, then this is a clear future, nostalgia and creativity. A similar description is often found in adolescents who are full of energy, but sometimes they happen, and they are still ahead of them.

The meaning of lilac in psychology

Lilac color in human psychology is vanity, immaturity. Often this color is chosen in adolescence.

Lilac color in the psychology of a woman

Usually a love for a color leads to a matching wardrobe color. But it is worth remembering that everything is good in moderation, you should not overdo it, since an overabundance of this shade can cause disgust from the people around you.

Brown color in psychology

Usually brown is preferred when things are going badly around. He is a kind of hope that everything will be fine.

The meaning of brown in psychology

Black color in psychology

Black is authoritarian. If we see a man or a woman in black, or a black car, then subconsciously they become more significant for us. This is probably why the limousines of rich and wealthy gentlemen who want to appear authoritarian are black, like their clothes. Black color means not only authority and weight, but also aggressiveness. There is such an interesting fact: football referees often punish the team that has a black uniform with free kicks, as well as yellow and red cards.

People who prefer black are mysteries. They want to unconsciously attract the attention of others, as the black color is curious, because it hides something interesting and scary. If you wear only black, then this may indicate that you are missing something essential in life. Thus, you protect yourself from unpleasant reality, trying to hide. It is better to get out of this state. But this should be done slowly, gradually changing the attributes of black clothes to other bright colors.

The meaning of black in psychology

Thus, black can also have a favorable meaning. It is perceived this way, for example, in the arid regions of Africa, where there is little water and black clouds promise fertility and abundance. Black bulls, goats or birds are sacrificed to the guardian spirits who send rain, while the priests also dress in black.

Gray color in psychology

The meaning of gray in psychology

White color in psychology

White color in psychology symbolizes completeness and perfection, freedom of opportunity and the removal of any barriers. This color also symbolizes purity in religion. In addition to all this, the white symbol of equality, because it is in it that all colors are combined.

The meaning of white in psychology

However, white can also have the opposite meaning. By its nature, it seems to absorb, neutralize all other colors and correlates with emptiness, incorporeality, icy silence and, ultimately, with death. The Slavs dressed the dead in white clothes and covered them with a white shroud.

It is customary for some tribes in Africa and Australia to paint the body with white paint after the death of someone close to them. In China and some other countries in Asia and Africa, white is the color of mourning. In the old days, white mourning was also used by the Slavs.

Explaining to someone why the condom is white, Ranevskaya said:
"Because white makes you fat."
Faina Georgievna Ranevskaya

Psychology of color and human character: relationships

Each person prefers one color, at least no more than two or three (depending on where these colors are used - in clothes, furnishings, car color, etc.). The pleasant or unpleasant feeling that a particular color evokes can change over time. But in any case, the color you prefer can tell a lot about your character and emotional makeup. Psychologists in such cases use a color test developed by the Swiss psychologist Max Lüscher in the late 1940s. The Luscher test, used by professional psychologists, requires special training for its application. The “lightweight” version of the Luscher test can be easily tested by anyone, using the usual setting of a modern color TV.

Psychologists say: if the red color prevails, then the owner of the TV is trusting, but overly emotional and aggressive. If yellow stands out clearly, then such a person inspires confidence in others, is an optimist and expresses friendliness. But the constant smile on his face is most often a mask behind which lies a strong internal tension. The predominant blue-green color indicates that a person is timid and weak, but dangerous if someone gets in his way. And, finally, those who prefer light blue are accommodating, lazy and do not know the limits in food and drink.

An experienced observer can also provide additional information about a person by their preferred color of the car. As proof of this, we can cite the data of the American psychologist Berthold Schwartz, who claims that the color of a car can be used to judge some of the psychological characteristics of its owner. So, the owners of red and yellow cars are optimists, love of life and consider themselves happy. Nature lovers and realists ride in green. Blue is chosen by people with a balanced character. The owners of white cars hold conservative views, while business people drive in black ones. Gray and silver are to the taste of proud people, and brown is preferred by respectable spouses and fathers of large families.

The meaning of colors in psychology - table

Video: Color Festival in India

Conclusion

In the survey below, select 2-3 options for the colors you like most in life, and then, carefully read in the article what the colors you choose mean in personality psychology.

If your life has lost color, color it yourself! She's worth it.
author unknown

In psychology, it is believed that each color in some way affects the human psyche, and also has its own meaning. Seeing one of the colors, we often experience certain emotions - up to a sharp increase or decrease in mood. Also, color, at times, has a significant impact on our choice (and the creators of advertising and politics are well aware of this). In addition, various colors can be used to achieve your goals, and we recommend that you learn how to do this from the proposed article.

Basic colors and their meaning in psychology

It is no secret that the choice of a particular color in some way characterizes a person. So, let's look at these characteristics, and also find out how and what shade affects our psyche and what significance it has.

Purple color in psychology

A) The meaning of purple in psychology

This color is very difficult to call natural - it seems to come from a feeling of some unnaturalness. However, this color also symbolizes luxury, wealth and mystery. The main symbol of this color in psychology is the owl, because it is purple that symbolizes wisdom, mysticism. According to medieval myths, purple is also considered the color of repentance, loneliness.

B) The effect of purple on the human psyche

This is a very dangerous color, as it puts pressure on the psyche and can cause apathy - that's why try to use it in the interior in small quantities. However, shades of purple can help a person increase self-esteem, positively affect the development of big plans, and help develop sensitivity. In addition, in moderate doses, it has a calming effect on the psyche.

C) Characteristics of a person whose favorite color is purple

It is often believed that the purple color is preferred by people who find it difficult to achieve fulfillment in life. We are talking about very critical natures to themselves, inclined to constantly keep themselves under control. At the same time, they need support and support, and, at times, they are distinguished by noticeable sentimentality and infantilism.

Blue color in psychology

A) The meaning of blue in psychology

This color has a peculiar symbolism, which differs in both positive and negative aspects. Positive characteristics include perseverance, idealism, fortitude, organization, rigor. Negative characteristics were: weakness, fanaticism, dependence. Although for most people, the blue color is still associated with the sky and eternity. It also symbolizes honesty, loyalty, constancy.

B) The impact of blue on the human psyche

Shades of blue are famous for their calming effect, and for this reason they are often used in the interior design of bathrooms, offices. At the same time, it is rarely used in children's rooms, since blue refers to cold shades, and because of this, the baby may feel uncomfortable. However, in any room, it is advised to dilute the blue color with other, warmer tones in order to exclude the development of prolonged depression and anxiety.

C) Characteristics of a person whose favorite color is blue

People who love the color blue are often modest and reliable. Often they are prone to melancholy, love solitude, are prone to long reflections, and try to avoid conflict situations. In general, they are characterized by sociability and a tendency to idealize the world around them.

Green color in psychology

A) The meaning of green in psychology

Green is formed by the fusion of blue and yellow, and as a result complements the qualities of both. It is a symbol of life opportunities, tranquility, steadfastness, prosperity and inner harmony.

B) The impact of green on the human psyche

Things of green shades have a disciplining effect on their owner, help to fight various fears and complexes. It is also worth noting that this color has a neutralizing effect on other colors and helps to dispel negative emotions, instead giving peace and tranquility. Among other things, it helps to come to a decision even in the most peak situations. Some give negative aspects to this color - silence and hopelessness. It is believed that you should not concentrate on this color for a long time - this will cause boredom and apathy.

C) Characteristics of a person whose favorite color is green

As a rule, people who like this color are characterized by high performance and craving for leadership. They can predict the development of almost any situation, and get out of it with maximum benefit for themselves. Often they help others, even if it causes harm to themselves. Very secretive, but at the same time strive for sociability.

Red color in psychology

A) The meaning of red in psychology

Red is primarily associated with blood and fire. The symbolic meanings of this color are diverse, and sometimes even contradict themselves. For many, red symbolizes love, passion, the fullness of life. Others, in turn, consider red the color of war, bloodshed, and revenge. In ancient times, the red color often meant some kind of aggressiveness, strong sexual desires. Also, this color means greatness and power. For example, in Byzantium, only the empress had the right to wear red boots.

B) The impact of red on the human psyche

Red is very exciting, hot. For many, it is associated with something dangerous, unlawful (remember at least a traffic light). Also, this color easily attracts attention - this is actively used by advertising producers. If a person looks at this color for a long period, then he will notice an increase in heart rate. And yet it is undesirable to abuse red - soon it begins to tire.

C) Characteristics of a person whose favorite color is red

It is believed that red lovers are born leaders. They also express their emotions violently and vividly experience them. Most often, admirers of red are distinguished by perseverance, selfishness, and intolerance. Women who love shades of red tend to be quite sexy and often prone to flirting.

Yellow color in psychology

A) The meaning of yellow in psychology

As you know, this is the color of the sun, optimism, wealth and joy. Many people have just such associations when they see yellow. Yellow embodies energy, positive, movement, cheerfulness. At the same time, it also has negative meanings - for some, its golden radiance evokes associations with greed. Also, many consider yellow to be the color of separation, betrayal, jealousy.

B) The impact of yellow on the human psyche

In psychology, it is believed that, first of all, yellow color symbolizes active mental activity. According to the results of numerous studies, it is these shades that have a stimulating effect on those parts of the brain that are responsible for thinking and memory. It is argued that the systematic, but rather moderate perception of yellow, has a positive effect on intellectual abilities.

Also, this color helps to resist chronic fatigue, mild depression, lethargy. However, note that an overabundance of this sunny shade can cause harm in the form of hidden nervous disorders.

C) Characteristics of a person whose favorite color is yellow

A person who prefers yellow color strives to reveal himself in any way and wants, by all means, to achieve his goals. Often these people are in high spirits, very confident, sociable and creative. At the same time, they can be scattered and quite critical both to themselves and to other people. They rarely suffer from low self-esteem.

Orange color in psychology

A) The meaning of orange in psychology

Basically, this color is a symbol of solar heat and internal energy. Also strongly associated with fiery emotions, rhythm, energy. In other words, this color in psychology has practically become synonymous with constant movement, symbolizing love of freedom, talent, versatility. In the minds of many people, this color has a positive and life-affirming energy.

B) The impact of orange on the human psyche

Note that we are talking about a rather difficult shade, which is a mixture of red and yellow. As a result, the influence of this color depends on which shade has become the leading one in it. The dominance of yellow color has a milder effect on the psyche, giving a positive perception. If the red tint predominates, then it has a different meaning for perception, being associated with strength and assertiveness. Also note that an excess of orange negatively affects the mental state of a person, causing fatigue and mental exhaustion.

C) Characteristics of a person whose favorite color is orange

People who love orange are usually rare optimists. They are characterized by good nature and a positive outlook on the world around them. Most often they are very sociable and have a high energy potential. Sometimes, negative traits include excessive assertiveness.

Black color in psychology

A) The meaning of black in psychology

Often this color symbolizes mourning, death, misfortune. Black carries a certain protest, denial, because it is not in vain that most of the unkind characters of fairy tales and films are dressed in dark robes. However, some tend to consider black as the color of mystery, elegance, and completeness.

B) The impact of black on the human psyche

Black absorbs light and has a strong effect on the psyche of any person. Often it turns out to be one of the signs of depression, melancholy, insecurity, depression. At the same time, it provides an opportunity to relax, to come to some kind of rethinking. Black color allows you to take a break and get to the bottom of the truth, pushes you to think.

C) Characteristics of a person whose favorite color is black

In general, people who love black are often very mysterious personalities. Moreover, without realizing it, they seek to attract the attention of others, because the black color arouses curiosity, as if hiding something interesting and intriguing behind it. Moreover, if black colors predominate in your life, it is likely that you feel a lack of certain emotions or feelings. Also, black color characterizes several secretive natures.

Pink color in psychology

A) The meaning of pink in psychology

Pink color is considered a symbol of romance, love and kindness. It seems to be saturated with a light aura of innocence and serenity. Lightness, tenderness, calmness and love of life “live” in this color.

B) The impact of pink on the human psyche

Despite the presence of an aggressive red color in pink, it nevertheless has a relaxing effect on the human psyche, relieving irritability and anger. By the way, in institutions where they work with children with antisocial behavior, the walls are often painted pink for this very reason. A soft pink shade has a positive effect on the nervous state, but at the same time its excess harms melancholic people. It is also believed that the contemplation of the color pink helps to get rid of headaches.

C) Characteristics of a person whose favorite color is pink

Persons who prefer pink color need tenderness and love more than others. In addition, they are able to fall into anxiety for any insignificant reason. Lovers of pink strive for the fullness of life, waiting for thrills and vivid impressions. Sometimes, they are distinguished by infantilism and frivolity, but they can also often turn out to be very hardworking individuals.

Lilac color in psychology

A) The meaning of lilac color in psychology

It symbolizes nostalgia, the expectation of a brighter future. It is a mixture of blue and red, two principles - male and female. It is also often associated with vanity and immaturity. Among other things, it is considered the color of unused opportunities, strong affection, vigilance.

B) The impact of lilac color on the human psyche

In fact, we are talking about a very lively and bright color, but in psychology there is an opinion that it can cause a clear feeling of anxiety and anxiety. It is for this reason that if you have to go to an important meeting, try to avoid clothing shades of lilac (although certain elements are allowed). This can cause rejection in the interlocutor, which, of course, will not do you any good.

C) Characteristics of a person whose favorite color is lilac

Lilac lovers are creative, sensitive and, at times, quite infantile. Their distinguishing features can be called incredulity, patience, secrecy. Often they steadfastly cope with the trials that fate sends them and are ready to provide free assistance to other people. Despite external optimism, they are prone to depression, from which they are able to get out on their own. They rarely blame others for their troubles, strive for non-standard, uniqueness.

White color in psychology

A) The meaning of white in psychology

White is a symbol of purity, joy, innocence, some kind of virtue. It evokes a strong association with daylight, true, spotlessness. Although it is also sometimes given a different meaning. By its nature, it tends to absorb and neutralize other colors, and, accordingly, correlates with incorporeality, emptiness, and even death. Note that the Slavs preferred to dress the dead in white clothes. In addition, in China and some other Asian states, white is considered a mourning color. But still, for most people, it is associated with completeness and perfection.

B) The impact of white color on the human psyche

Often this color has a positive effect on the psychological state of a person. It calms and at the same time stimulates new achievements. However, it is worth noting that an overabundance of white in the interior or exterior can eventually begin to tire and even annoy.

C) Characteristics of a person whose favorite color is white

People who prefer white color, as a rule, fully devote themselves to the chosen business. At the same time, they are often considered touchy, as they love loneliness and do not really strive for new acquaintances. They are characterized by frequent disappointments, detachment. Although, sometimes, they try to open up to the world, subtly feel lies, have good intuition.

Blue color in psychology

A) The meaning of blue in psychology

This is the color of water and sky, which symbolizes calmness, lightness, airiness, constancy. It is also a symbol of purity, dreams, a bright mind. This color evokes associations with the vault of heaven, personifying softness and tenderness, something divine and sublime - it is for this reason that in ancient icon painting the halos of the gods were painted by masters in the color of heaven. Freemasons, on the other hand, perceived blue as the color of spiritual perfection and enlightenment.

B) The effect of blue on the human psyche

Blue combines white and blue, and therefore combines the impact of both. One part promotes relaxation and peace, creating the effect of freshness and coolness. The second part stimulates the work of the imagination, increases the concentration of attention. If you want to be trusted by a certain person, wear something blue to meet this person. By the way, the mentioned color inspires not only confidence, but also demonstrates stability, inspires respect.

C) Characteristics of a person whose favorite color is blue

It is believed that the main adherents of blue are resourceful people who are used to setting themselves up for positive and creative. They are prone to experimentation, unexpected creative solutions, and out-of-the-box thinking. Subconsciously they tend to be melancholy and withdrawn. At the same time, they are self-confident and intellectually developed.

Turquoise color in psychology

A) The meaning of turquoise color in psychology

Turquoise - the color of the sea wave, cyan. It contains shades of blue and green. Once upon a time, magical properties were attributed to turquoise - it was believed that this stone was able to protect against accidents. Symbolizes the desire for the ideal, novelty. It is also a symbol of calmness, measuredness. Causes associations with sea waves, purity, happiness, innocence. In some European countries means intuition and healing.

B) The impact of turquoise color on the human psyche

This color manages to exude calmness and give a feeling of absolute balance, combined with growing energy. He is able to charge our thoughts with optimism and a light mood, relieve stress, overwork. By focusing on the turquoise color, a person begins to feel more peaceful.

C) Characteristics of a person whose favorite color is turquoise

It is believed that people who like the turquoise color are very easy to communicate, sociable, open and friendly. They are also compassionate, compassionate, and emotionally sensitive. They have wonderful intuition, are set to create harmony in their lives. Despite outward calmness, mentally they can experience a lot of different emotions.

Brown color in psychology

A) The meaning of brown in psychology

Brown color symbolizes the earth, fertility, tree bark. At the same time, it is a symbol of stability, reliability, stability and devotion. In psychology, all shades of brown are considered the colors of comfort, coziness, security and sensuality.

B) The impact of brown on the human psyche

This color has a rather complex structure, and because of this, it has the qualities of warm and cold colors. For example, light shades of brown that have an orange undertone have a warming effect.

In general, warm shades of brown are very helpful in relieving stress. It is especially recommended to use it in the interior and wardrobe for people who are afraid of change and are prone to frequent anxiety. Being the color of stability, brown gives a sense of security. It also helps to strengthen self-confidence, cause respect - for this reason, psychologists recommend wearing brown clothes before important business meetings.

C) Characteristics of a person whose favorite color is brown

The craving for brown shades is characteristic of practical and serious people. They have clear goals and tend to want to succeed. Very skeptical in relation to dreamers and infantile personalities. They honor traditions, are distinguished by punctuality, close ties with the family, and reliability. At the same time, they may lack ease of communication and inner freedom.

Light green color in psychology

A) The meaning of light green color in psychology

Light green cold shade symbolizes calmness, food, nature, peaceful contemplation and is a very sophisticated shade. In general, light green is considered a combination of yellow and green, and for this reason has similar characteristics to them. As a result, this color is associated with such concepts as peace, tranquility, optimism.

B) The impact of light green color on the human psyche

In general, light green has a positive effect on the human psyche. If he is not endowed with modern "acidic" shades, then his contemplation can lead to positive thoughts, push him to some new achievements. In turn, the mentioned “acidic” shades can cause a feeling of irritation in some.

C) Characteristics of a person whose favorite color is light green

Persons who prefer light green color are most often very loyal to others, but at the same time self-critical. Periodically, they have fears that someone can condemn them, condemn them, and so on. Also, often lovers of light green color prefer not to succumb to passions and are very stingy with emotions in their personal lives.

Burgundy color in psychology

A) The meaning of burgundy color in psychology

Burgundy is considered a symbol of strength and vitality. It is also associated with perseverance, restraint and purposefulness. In addition, weighty values ​​\u200b\u200bof this color can be called power and strength. Burgundy is a symbol of solidity, confidence and conservatism. For some, it evokes associations with the color of antiquity, but if it is combined with gray, then it immediately becomes a symbol of prosperity and solidity.

B) The impact of burgundy color on the human psyche

It is believed that an excess of this color in clothes or in the interior can have a detrimental effect on the psyche, causing depression - which is why it is advisable to use it sparingly. At the same time, it belongs to the category of exquisite flowers and evokes the corresponding emotions.

C) Characteristics of a person whose favorite color is burgundy

Fans of burgundy color, as a rule, are distinguished by a large supply of energy, but at the same time they show their own emotions very sparingly. However, this does not prevent them from being assertive individuals who have remarkable organizing abilities. They often tend to creative professions, they are subtle connoisseurs of art. They are also self-confident and enterprising.

Beige color in psychology

A) The meaning of beige in psychology

This color is a symbol of warmth, regularity, comfort and harmony. Unfortunately, it also has negative symbols - boredom, sadness, routine and monotony. In different states, this color has a different attitude. For example, in China, beige, like white, is associated with mourning. At the same time, in India, the color of ivory was always held in high esteem - things of this color, as a rule, were only allowed to noble persons. In turn, Ancient Egypt was famous for the figurines of deities painted in beige. As a result, we can conclude that this color is associated with a certain mystery, enlightenment, divinity.

B) The impact of beige on the human psyche

The beige color has such a quality as the neutralization of aggression. For example, people who find themselves in a room with beige interior elements soon come to peace and relaxation. It is also worth noting that all shades of this color contribute to a good rest.

C) Characteristics of a person whose favorite color is beige

Beige adherents often become people who are at the stage of searching for their “own self”. They do not want to somehow stand out from the general number of people - moreover, they want to be unnoticed. Often they are insecure and doubt their own taste, do not strive for leadership. At the same time, they can be called very sincere individuals who really appreciate practicality. As a rule, even in difficult situations, they strive to maintain a neutral position.

Have you ever wondered why you often buy clothes in one color scheme? For what reason do our hands reach for wardrobe items of the same colors, and at the same time we completely ignore other color schemes? As a rule, we do not reflect on this, or we simply come to the conclusion that the purchase was made by mood, without carrying any connotation. And yet, psychologists tend to believe that this does not happen - there are reasons for everything. By the way, you can give preference to one color scheme for many years, but one day you buy a thing with a completely atypical color for yourself.

How can you explain, for example, the fact that you have always loved things in pastel colors, but one day you decided to buy a bright red dress? Some time passes and you begin to regret this spontaneous purchase, although the first step is to carefully analyze it. In fact, you just had a desire to cheer up, and, most likely, it will return again soon. Simply, in this way, the brain sent you an impulse that there are not enough bright changes in your life.

In general, a constant addiction to certain colors can characterize your character. If such “bursts” periodically occur, like the situation with a red dress, then this indicates what mood you were exposed to at a certain point in your life, perhaps it was a few minutes of it, or a big new stage.

Based on this, it is obvious that we can influence our mood and well-being, knowing what aspects are characteristic of a particular color. That is, you yourself can set the direction for your mood by putting on things of certain tones. You can study the definition of colors in the previous paragraph.

The psychology of colors in the interior

Most likely, you have already managed to make sure from your own experience that the color of the walls of the room in which you are staying can influence your mood and radically change it both positively and negatively. Of course, it is for this reason that it is necessary to approach interior solutions with special attention.

Obviously, color is one of the most important components of the environment, and it is capable of making adjustments to our well-being and mood. If you skillfully use colors and their combinations in the interior of a particular room, then the result of such efforts will be a feeling of comfort and coziness. Otherwise, often being in a room with poorly chosen colors, you will only feel anxiety, apathy or despondency.

Surely, you have heard that soft, light and cool shades that have a minimum of contrast can visually “push apart” the walls of the room, and in the end it will seem more spacious than it really is. In turn, dark and warm shades visually narrow the space.

As you understand, a certain color can not only improve the interior of the house, but also spoil it. Carefully study this issue, study the nature of the color and take note of the most successful color solutions. As we already mentioned, there are warm and cool colors, and which color you choose will determine the overall impression of the room.

How colors affect a person and his life

Many seriously underestimate the influence of color on the well-being and mood of a person. At times, color can influence the occurrence of certain reactions, which subsequently directly affect the adoption of important decisions. For example, color can affect a person's pressure, his appetite, and at the same time he himself will not notice it.

Remember what feelings you often experience on a cloudy and chilly day, looking out of the window and preparing to leave the apartment. Seeing dullness behind the glass, you probably feel a significant deterioration in mood. Positive energy seems to disappear somewhere and the world around begins to cause unpleasant emotions. It is unlikely that you thought that the reason for all these bad moods is precisely the perception of color.

Some time ago, medicine began to pay closer attention to such a phenomenon as color therapy. What is the essence of this technique? Color is used as one of the ways to influence the emotional, mental and even physical state of the patient. The basis of the technique was the wavelength of each color - it turned out that each wavelength has a certain effect on the human body.

By the way, color as one of the aspects of treatment was used even during the existence of ancient civilizations. For example, in ancient Egypt, temples were assigned special rooms in which the refraction of the sun's rays took place - subsequently this influenced the appearance of different colors of the spectrum. The person seemed to bathe in bright colors, and this technique even got its name - “Ra-therapy”. Today, this unusual method of treatment has been replaced by chromotherapy, a science that studies how certain colors affect human health.

How color can influence a person

How and where is it successfully used

The human psyche can be influenced to some extent by means of color, and advertisers who want to most effectively promote their product are well aware of this. We are talking not only about commercials and election campaigns, in which competent specialists ensured the predominance of certain “effective” colors, but also about supermarket shelves.

According to psychologists, light and color are of great importance in order for the product to be promoted more actively. Light, as it were, challenges the buyer, stimulates a certain action on his part. Different shades of lighting affect the mood of a person. If you choose the right combination of different lighting elements, you can get an amusing play of light and shadow, which contributes to the presentation of goods in the most beneficial way.

Color solution - as a way of manipulation

Sometimes, we do not notice how unobtrusively and subtly we are being manipulated with the help of color. Think about the store shelf example above, and the next time your hand reaches out for some product that you didn’t originally plan to purchase at all, think about why you are doing this - you need this purchase so much or you reacted to the packaging. Most likely, the point is still in the second option, your subconscious mind reacted in a certain way to a successful color combination, and there is a great chance that this was not the first time this happened.

Color manipulation also occurs in other circumstances. For example, if there is a need to improve the performance of the team without notifying the employees themselves, experienced managers use the green color - it is simply added to the interior or some kind of work equipment. After all, it is no coincidence that the most common color of school desks is green - it contributes to a high concentration of attention. Knowing how a particular color affects others, you can also learn how to manipulate this circumstance.

In psychology, colors are of particular importance. It is believed that with the help of different colors you can influence the mood and emotional state of a person. Green is a bright and beautiful color that inevitably attracts attention. If you want to know what the meaning of the green color in psychology is, be sure to read this material.

The concept of flowers was invented by the famous poet Goethe. According to her, all dark shades are designed to soothe, and light ones, on the contrary, to excite. The very first color from darkness is shown blue, and from light - yellow (they are the basic colors from which other shades are already formed).

Color can affect a person, both physically (for a short time) and mentally (if you look at specific objects for a long time).

The perception of colors occurs through associations: for example, blue is cold. First, color is perceived by the organs of vision, and then its effect reaches tactile sensations.

It has been scientifically established that colors can affect blood pressure - shades in the spectrum from blue to green increase it, and from yellow to red - they act in the opposite way.

The meaning of green

The green color is a combination of two shades - blue and yellow, and therefore it has a somewhat double psychological characteristic. The color has boundless energy on the one hand, and on the other hand, it is distinguished by an all-consuming tranquility.

Each person at the subconscious level will associate green with growth, development and harmony. It is not for nothing that the young grass, which you are so happy about after long winter days, has exactly a green tint.

What is the more detailed meaning of the green tint? And how does it psychologically affect people? You can find out more about this.

green color characteristic

Green is the color of life itself, nature and harmony. And also this color was officially recognized as the safest in the whole world. It is not for nothing that it is allowed to go at the traffic light at the green color.

If you are simply crazy about the color green, then you are distinguished by generosity and reliability.

Special attention should be paid to the different shades of the described color. For example, a passion for dark green will tell about a person’s love for stability. A soft green hue speaks of relaxation and tranquility. It is believed that it is this shade that helps to improve vision.

What is the symbolism of green

Green is symbolically associated with the first sprouts of wheat. As mentioned earlier, in psychology, the shade symbolizes softness and calmness, and sometimes even hypochondria.

Psychologists have noticed that a particularly positive green hue affects anxious individuals - it helps them calm down and feel in a harmonious and trusting state with reality.

Practical psychology actively uses the amazing properties of green - people suffering from nervous pathologies are advised to spend a lot of time surrounded by green. To do this, you can paint the walls of your room in this shade, and in the spring, when nature begins to bloom, spend as much time as possible outdoors in the fresh air.

How green affects people

in a positive way

What is the meaning of green in relation to a particular person? Speaking about the positive qualities of fans of this color, it is necessary to say about commitment, stability, perseverance, nobility of character and truthfulness.

Those who like the green tint, according to psychologists, show objectivity, as they are able to see in everything, both the positive and the negative side. And with the help of this opportunity, they very soberly evaluate themselves and their capabilities. Thanks to a specific successful calculation, such individuals gain authority from their close circle, and in addition, their opinion is usually always decisive.

Still green, according to psychologists, symbolizes growth. For this reason, those who like this shade are distinguished by a constant desire for something new, due to which they develop and improve as individuals. In addition, the psychology of the green tint gives its fans a good heart, compassion and stability.

in a negative way

In addition to positive, the green tint also has its negative properties.

So, for example, in some cases it affects a person so calmly that during his stay “in the green world” he ceases to want something, since he receives a kind of energy support from this shade.

The green tint retains its secrets, the secrets of the universe, so it can endow someone with excessive secrecy, which will only harm. Psychologists use this phenomenon for their own purposes - to heal people suffering from claustrophobia. After all, when they get into a closed room, decorated in green colors, then under the influence of the shade they begin to calm down.

However, you should not turn to the green color for help if you are nervously exhausted, because otherwise a complete loss of strength is very likely.

Basically, the impact of the green tint depends on the balance between yellow and blue. So with the predominance of blue, the shade will turn into a colder and more intense one. A larger percentage of yellow will help create a light and harmonious atmosphere.

The symbolism of the green tint in clothes

The predominance of one shade in clothes also tells a lot about its owner. After all, they believe that the choice of a particular color allows a person to share his mood with the outside world, as well as internal experiences.

• For example, if you like a soft green shade most of all, then this will characterize you as an easy and pleasant person who likes to communicate and cooperate with other people.
• A richer, brighter green, especially if it is complemented by yellow and orange colors, will tell about cheerfulness and physical activity. And besides, the specified combination of shades is designed to automatically cheer up and fill with a charge of energy and vivacity. That is why clothes of this color can be used to “awaken” your inner potential.
• Dark green, on the contrary, is designed to calm. If this is your favorite color, then it is highly likely that you can be said that you are a somewhat reserved and detached person who likes to be alone and in solitude.

Using green in your wardrobe

From this bright and cheerful color, the famous rulers of the Russian Empire, the Medici and Petrovna, were crazy. This choice tells about the masculinity of their character.

In conclusion, let's summarize the choice of a green shade for ourselves in clothes:

1. Green is an absolutely universal color. It looks equally good on people of any type of appearance, with the exception of only too poisonous options (such should be abandoned by those who correspond to the summer color type). In all other cases, he has a strict and restrained appearance. Although green clothes are suitable for holidays and weekends.
2. Pure green visually makes objects appear wider. Therefore, if you dream of visually appearing thinner, seek help from dark green tones.
3. Personalities whose wardrobe is replete with green things are very self-confident. But this is where the whole secret lies: you can go from the opposite and, on the contrary, thanks to the green tint, increase faith in your own strengths.

Now you know a lot about the unusually attractive juicy green color. For a more complete mastery of all the magic of this shade, we recommend watching an interesting thematic video:

The symbolism of color has a long history. Since time immemorial, people have attached particular importance to reading the "language of colors", which is reflected in ancient myths, folk tales, fairy tales, various religious and mystical teachings. So, in astrology, the rays of the Sun, decomposed into a spectrum and giving 7 colors, corresponded to 7 main planets: red is the color of Mars, blue is the color of Venus, yellow is the color of Mercury, green is the color of Saturn, purple is the color of Jupiter, orange is the color of the Sun, purple is the color of the moon. At the same time, the colors symbolized not only the planets and their influence, but also the social status of people, their various psychological states. This was manifested in the selection of clothes of certain colors, folk sayings, rituals, etc. Different peoples have developed a certain symbolism of colors that has come down to our days.

So, people from ancient times showed a special interest in red. In many languages, the same word denotes the color red and, in general, everything beautiful, beautiful. Among the Polynesians, the word "red" is synonymous with the word "beloved » . In China, a sincere, frank person is called a "red heart", while the heart of an evil, treacherous person is black.

Red color primarily associated with blood and fire. Its symbolic meanings are very diverse and, at times, contradictory. Red symbolizes joy, beauty, love and fullness of life, and on the other hand - enmity, revenge, war. Red has been associated with aggressiveness and sexual desire since ancient times.

Red is the main heraldic color. On the banner, he symbolizes rebellion, revolution, struggle. It is interesting that among many tribes of Africa, America and Australia, warriors, preparing for a fight, painted their bodies and faces red. Carthaginians and Spartans wore red clothes during the war. In ancient China, the rebels called themselves "red warriors", "red spears", "red eyebrows".

Red also means power, greatness. In Byzantium, only the empress had the right to wear red boots. The Emperor signed in purple ink and sat on a purple throne. For many peoples, red symbolizes the south, flame and heat.

White color symbolizes purity, spotlessness, innocence, virtue, joy. It is associated with daylight and also with the generative force that is embodied in milk and eggs. Whiteness is associated with the idea of ​​the obvious, generally accepted, legal, true.

In ancient Rome, the vestals wore white dresses and white veils. Ever since antiquity, the white color has meant detachment from the worldly, striving for spiritual simplicity. In the Christian tradition, white denotes kinship with the divine light. Angels, saints and righteous people are depicted in white. In some nations, kings and priests wore white clothes, which symbolized solemnity and greatness.

However, white can also have the opposite meaning. By its nature, it seems to absorb, neutralize all other colors and correlates with emptiness, incorporeality, icy silence and, ultimately, with death. The Slavs dressed the dead in white clothes and covered them with a white shroud. It is customary for some tribes in Africa and Australia to paint the body with white paint after the death of someone close to them. In China and some other countries in Asia and Africa, white is the color of mourning. In the old days, white mourning was also used by the Slavs.

Black color, as a rule, symbolizes misfortune, grief, mourning, death. So, in ancient Mexico, during the ritual sacrifice of a person, the face and hands of the priests were painted black. Black eyes are still considered dangerous, envious. Sinister characters are dressed in black, the appearance of which portends death.

It is also believed that there is a connection between the color black and sexual attractiveness. In some African tribes, women with very black skin are highly valued as lovers, but not as wives. Love passion is shrouded in darkness and mystery; therefore, black can symbolize something secret and passionately desired. Among the Arabs, the expression "blackness of the eyes" means beloved, "blackness of the heart" - love.

Thus, black can also have a favorable meaning. It is perceived this way, for example, in the arid regions of Africa, where there is little water and black clouds promise fertility and abundance. Black bulls, goats or birds are sacrificed to the guardian spirits who send rain, while the priests also dress in black.

Yellow- the color of gold, which since ancient times was perceived as a frozen color of the sun. This is the color of autumn, the color of ripe ears and withering leaves, but also the color of illness, death, the other world.

In many nations, women preferred yellow clothes. Often, yellow color served as a hallmark of noble people and upper classes. For example, Mongolian lamas wear yellow clothing with a red sash.

On the other hand, among some peoples of Asia, yellow is the color of mourning, sorrow, sadness. In Europe, a yellow or yellow-black flag meant quarantine, and a yellow cross meant plague. Among the Slavic peoples, yellow is considered the color of jealousy, betrayal, and in Tibet, jealousy is literally called “yellow eye”. Let's also remember the "yellow press" and the "yellow house"

Blue color in many nations it symbolizes heaven and eternity. It can also symbolize kindness, fidelity, constancy, location, and in heraldry it means chastity, honesty, good fame and fidelity. "Blue blood" speaks of noble birth; the English call a true Protestant "blue".

In addition, the color blue is close to black and receives similar symbolic meanings. It was considered mourning in ancient Egypt and among some peoples of South Africa. The French call horror "blue fear" (remember the tale of the "blue beard". Among the Slavic peoples, blue served as the color of sadness, grief, was associated with the demonic world. Ancient legends describe black and blue demons.

Green is the color of grass and leaves. For many nations, it symbolizes youth, hope, fun, although sometimes it is also immaturity, insufficient perfection. The green color is extremely material and has a calming effect, but it can also produce a depressing impression (it is no coincidence that longing is called “green”, and the person himself “turns green” with anger).

The Iranians associate the green color both with rapid growth and freshness, and with misfortune, sadness, sorrow, therefore they say about the ill-fated person “green leg”, and about the cemetery - “green house”. In medieval Europe, jesters wore green and yellow clothes, and bankrupts in Germany had to wear green hats.

The ancient symbolism of colors and their interpretation in various cultures is confirmed in modern theories of the relationship between color and emotional-volitional states not only of an individual, but also of entire communities. The correspondence between color and the dominant psychological state was studied by M. Luscher, I. Goethe and other psychologists.

Today, the symbolism of flowers is widely used in business advertising. Psychologists have found that blue, gold, white, black, red are colors that can be used to identify a product with an elite segment, since these are “expensive” colors that have been identified with the elite of society for centuries. Indeed, in the goods of the upper price range, the combination of blue or black with gold is very common. Black color allows you to effectively highlight the logo (made, for example, in gold) or the image of the product itself. This is done in order to focus the consumer's attention not on the packaging, but on the product itself, to show its significance and prestige. For example, this technique is used by many producers of expensive alcoholic beverages, in particular, Johnny Walker and Black Label whiskey, Comus or Martell cognac. Thus, the name of the product stands out and it is emphasized that in front of you is an elite drink. The same approach is practiced when creating expensive perfumes and colognes for men.

If the colors of the premium segment should be associated with confidence, solidity, then the combination of red and yellow, on the contrary, is associated with a feeling of joy, warmth, fun. It is no coincidence that these two colors are used by "folk" McDonald's restaurants and Lipton tea. Green and blue, which are considered the colors of the May morning, have their own associations. They are usually used to show the freshness of the product.

There are also colors that are strictly forbidden to combine with each other, as they cause negative emotions in the consumer. For example, the combination of purple and orange speaks of hopelessness, suicide. The same effect is caused by an inscription written, for example, in white letters on a dull black background.

Color and character

Each person prefers one color, at least no more than two or three (depending on where these colors are used - in clothes, furnishings, car color, etc.). The pleasant or unpleasant feeling that a particular color evokes can change over time. But in any case, the color you prefer can tell a lot about your character and emotional makeup. Psychologists in such cases use a color test developed by the Swiss psychologist Max Lüscher in the late 1940s. The Luscher test, used by professional psychologists, requires special training for its application. The “lightweight” version of the Luscher test can be easily tested by anyone, using the usual setting of a modern color TV.

Psychologists say : if at the same time red color prevails, then the owner of the TV is trusting, but overly emotional and aggressive. If yellow stands out clearly, then such a person inspires confidence in others, is an optimist and expresses friendliness. But the constant smile on his face is most often a mask behind which lies a strong internal tension. The predominant blue-green color indicates that a person is timid and weak, but dangerous if someone gets in his way. And, finally, those who prefer light blue are accommodating, lazy and do not know the limits in food and drink.

An experienced observer can also provide additional information about a person by their preferred color of the car. As proof of this, we can cite the data of the American psychologist Berthold Schwartz, who claims that the color of a car can be used to judge some of the psychological characteristics of its owner. So, the owners of red and yellow cars are optimists, love of life and consider themselves happy. Nature lovers and realists ride in green. Blue is chosen by people with a balanced character. The owners of white cars hold conservative views, while business people drive in black ones. Gray and silver are to the taste of proud people, and brown is preferred by respectable spouses and fathers of large families.

Below is a description of the primary colors. Based on the preference for one color or another, everyone can independently draw a conclusion about their psychological characteristics.

• white- the synthesis of all colors, so it is the "ideal" color. It has a significant meaning, since it simultaneously conveys both the brilliance of light and the coldness of ice. This color can be preferred by a person with any character, he does not repel anyone;
• black- the color of uncertainty, symbolizing a gloomy perception of life. Those who prefer to dress in black often perceive life in dark colors, are unsure of themselves, unhappy, prone to depression, because they have no doubt that their ideals in life are unattainable. The frequent change of a black suit or dress to another, brighter, catchy one, indicates that pessimistic moods are often dispelled. The constant choice of black indicates the presence of a certain crisis state and characterizes an aggressive rejection of the world or oneself (recall the black banners of anarchists). Children who are acutely experiencing the lack of care and love often use black shading in the drawing. Normally, black is generally rejected;
• grey- the favorite color of reasonable and distrustful natures who think for a long time before making any decision. It is also a neutral color that is preferred by those who are afraid to make themselves known too loudly. If you don’t like this color, then this is an indicator of an impulsive, frivolous character. Often the gray color is also preferred in case of severe overwork as a barrier that separates from the stimuli of the outside world. In situations of psychological testing, this color is used as a means of protection against the penetration of another into the inner world of the test subject. A study of about two thousand young men in a situation of competitive examinations for filling vacant positions showed that gray was put in the first place by 27% of the subjects instead of the usual 5% in a normal situation;
• red- the color of passion. If this is a favorite color, then such a person is bold, this is a strong-willed, imperious type, quick-tempered and sociable. Plus, he's an altruist. People who are annoyed by this color have an inferiority complex, fear of quarrels, a tendency to solitude, stability in relationships. Red color symbolizes excitement, energy. This color is also a symbol of eroticism. Disgust, ignoring red reflects organic weakness, physical or mental exhaustion. Prisoners of war, forced to live in life-threatening conditions for years, rejected him especially often. Red is the color most preferred by teenagers;
• brown- choose those who firmly and confidently stood on their feet. People who have a weakness for him appreciate traditions, family. The preference for brown reflects, first of all, the desire for simple instinctive experiences, primitive sensual joys. However, the choice of this color as the most preferred also indicates a certain physical exhaustion. Normally, along with black, brown is most often rejected;
• yellow- symbolizes calmness, ease in relations with people, intelligence. When he is loved, it means sociability, curiosity, courage, easy adaptability and enjoyment of the opportunity to please and attract people to him. When he is unpleasant, then we are talking about a person who is concentrated, pessimistic, with whom it is difficult to make acquaintance. Yellow is obtained by mixing green and red and is the color of energy. The greatest preference for yellow is given by pregnant women who are expecting a successful outcome of childbirth, as well as people prone to changing places. Yellow is also interpreted as the color of illumination (halo of Christ or Buddha);
• blue- the color of the sky, peace, relaxation. If you like him, then this speaks of modesty and melancholy; such a person often needs to rest, he quickly gets tired, it is extremely important for him to have a sense of confidence, the benevolence of others. In the rejection of this color, a person is revealed who wants to give the impression that he can do everything in the world. But, in essence, he is a model of uncertainty and isolation. Indifference to this color speaks of a well-known frivolity in the field of feelings, although hidden under the mask of courtesy. In short, the choice of blue as the most preferred color reflects the physiological and psychological need of a person for peace, and the rejection of it means that a person avoids relaxation. With illness or overwork, the need for blue increases;
• green- the color of nature, nature, life itself, spring. The one who prefers it is afraid of someone else's influence, looking for a way of self-assertion, since this is vitally important for him. Anyone who does not love him is afraid of everyday problems, the vicissitudes of fate, in general, all difficulties. Green color contains hidden potential energy, reflects the degree of volitional tension, so people who prefer green color strive for self-confidence and confidence in general. Eccentric people, who achieve their goals not with purposeful volitional activity, but through emotions, reject the green color as unsympathetic. Along with them, the green color is rejected by people who are on the verge of mental and physical exhaustion.

Other colors can also tell about the psychological characteristics of a person's condition. So, orange- the favorite color of people with intuition and passionate dreamers. In heraldry, this color also means hypocrisy and pretense. Pink is the color of life, of all living things. He talks about the need to love and be kinder. Those who like him can get excited about the most insignificant thing. In people who are overly pragmatic, this color causes irritation. Purple symbolizes the inherent human infantilism and suggestibility, the need for support, support. In this sense, the choice or denial of the purple color acts as a kind of indicator of mental and sexual maturity.

Research conducted by Russian psychologists V.F. Petrenko and V.V. Kucherenko, confirm the existing relationship between the emotional states of a person and his choice of certain colors as preferred. So, in situations of joy, fun, energy-saturated colors (yellow and red) are especially preferred, colors of peace and relaxation (blue and brown), as well as the color of non-existence (black) are simultaneously denied. For situations where a person feels guilty for various actions, it is typical, on the contrary, to deny the energy-rich red and yellow and prefer gray and blue colors. Blue, therefore, reflects not only serene peace and relaxation, but in combination with gray corresponds to a state of passive depression. In situations that pose any danger to a person, a preference for green, associated with volitional tension, and yellow as energy-saturated, associated with the need for a quick discharge of tension, is characteristic. Moreover, if fear is characterized by the predominance of green and gray colors while rejecting yellow, red and purple, then aggressive excitement in response to danger is characterized by a combination of yellow and green while rejecting black and brown.

Color and functionality.

Currently, scientists are making active attempts to use the influence of color on human psychophysiology for commercial and domestic purposes. At the same time, as already noted, each person perceives color in his own way. Therefore, decorators and designers, designing the interior of premises, must always take into account socio-demographic characteristics - gender, age, profession, etc. However, there are some general characteristics of the impact of colors on humans. The predominance of any color (or combination of colors) in the design of the room creates a certain emotional business environment. Few businessmen know that the color scheme of the interior affects the subconscious of a person. And not only on the performance of employees, but also on the results of business negotiations.

Thus, the blue color contributes to better assimilation of information and the establishment of friendly relations, so it is recommended to use it in negotiation rooms. And, it would seem, blue, close to it, on the contrary, scatters attention and reduces the efficiency of staff. So many managers do not even realize that the reason for a sharp decline in the commercial profit of their company may well be ... a chic renovation in the office, made in the now very fashionable "sky blue" style.

Green color has a calming effect on the nervous system, relieves headaches, fatigue, irritability, lowers blood pressure. Red increases the content of adrenaline in the blood, increases efficiency and is therefore especially recommended for slow, lethargic people. However, an excess of red and green at the subconscious level awakens a thirst for profit in a person, and red, among other things, increases aggressiveness (it is no coincidence that the red jacket has become the symbol of the “new Russians”). Violet color improves the functioning of the heart and lungs, increases the endurance of the body. Nevertheless, they should not be abused: this color is a sub-threshold catalyst for fatigue. So if you want to buy a purple blouse, then it's time to go on vacation.

The transition in the room from yellow to blue is soothing. They walk on the pink floor with caution, on the brown floor - confidently. The white luminescent color irritates the nervous system, and the yellow-orange light of the lamps promotes creative thinking and good mood.

It has also been observed that in public places where coloration is limited to white, black and grey, people do not linger unnecessarily. Colors can visually expand rooms (for example, yellow and yellow-green) or narrow them (red-orange). At the same time, in a red room it seems 3-4 degrees warmer than in an orange one, and in an orange room it seems 3-4 degrees warmer than in a blue-green one.

Each of the colors carries its own emotional load, which must be taken into account when stimulating labor activity. So, the combination of red and blue-green color stimulates overall performance. Yellow or yellow-green with orange relieve mental fatigue, and yellow separately promotes mental activity. Blue is recommended for child labor rooms, pink for the welding shop, and blue for the lathe. In general, during work, yellow-green tones in various combinations and shades are the most optimal. During meals, orange-red tones are preferred, and during rest hours, it is not so much the tone that matters as the dynamics of colors.

So what colors are recommended to give preference to when decorating an office? It is better to use yellow tones, but in small quantities. Large doses of yellow give rise to excessive greed (who needs employees who are always dissatisfied with their salary or partners who make excessive financial demands?), And small doses stimulate brain activity and increase the efficiency of mental work. Moderate doses of yellow contribute to the success of negotiations, as they stimulate the desire to find compromises.

Literature.

1. Color personality test. - Minsk, 2000.
2. Petrenko V.F., Kucherenko V.V. Relationship between emotion and color. - Vestn. Moscow un-ta - ser 14. - 1988. - No. 3.
3. Know yourself. - Moscow, 1990.
4. Shchekin G.V. Visual psychodiagnostics and its methods. - Kyiv., 1990.

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