Software, SI-Soft: Proposal for cooperation

Updated 09/23/2013

Proposal for cooperation

We offer mutually beneficial cooperation in the sale and implementation of SeaSoft software:

Offer for the program "Salary and Personnel"

Payroll, in addition to strictly regulated reports and algorithms, at each enterprise has a large number of features. Therefore, the Salary and Human Resources program should

1. on the one hand, provide the ability to customize payroll (calculation of types of payments and reports) to the requirements of the customer
2. on the other hand, it should be available not only to the programmer, but also to the "advanced" user.

There are two types of programs on the Russian market:

1. A program is a "programmable monster" that requires the services of specially trained specialists, which is extremely costly, not always effective and creates a dependency that is very difficult to get rid of due to the specifics of the task.
2. Programs in which everything is "hardwired" and you can only rebuild what the author has provided.

The program allows you to implement any calculation logic wages. Namely, you can rebuild:

1. data structures
2. editing forms
3. calculation algorithms
4. reports

All this is done through the use of the built-in FoxPro interpreter, which is also called the "Programming Language for Housewives".

The program promptly monitors all changes in payroll legislation.

Usually the program Salary and personnel introduced from the beginning of the year due to the specifics of payroll. Therefore, our company provides a service for the translation of wage data from any other program (including 1C). The data can also be in any readable format: excel, Word, Dbf etc.

Proposal for the program "Profi Rent Calculation"

The priority activity of our company is automation of management companies housing and communal services, housing cooperatives, homeowners associations.

Our company offers assistance in automating the calculation of utilities and maintaining a passport office.

• homeowners associations (HOA),
• housing maintenance departments (ZHEU),
• housing maintenance management companies (ZHEUK),
• housing maintenance offices (ZHEK),
• housing and communal services (HCS),
• utility service companies
• cottage settlements,
• garage building cooperatives,
• cottage cooperatives,
• unified settlement centers,
• management companies.

The program allows you to calculate any services according to any algorithms and tariffs, which includes:

• Ability to build: structures, forms, algorithms, reports;
• Extremely simple functions for system administration.
• Ability to work in the network;

If you are interested in this offer

Also indicate:

Write to us and in the response letter you will receive more detailed information about cooperation.

This article will help a lot. But it needs to be read, not scanned. We will talk about the mistakes in commercial proposals that hundreds of companies make every day. No items "for volume". No puffy problems. Only what really prevents you from selling.

There is only one condition: for the article to get through well, something needs to be done. It's simple. You need to fit into the shoes of the person who will receive your commercial offer. A few introductions:

You are a businessman. You sit in your office and don't expect much from anyone. Every day you are bombarded with all sorts of proposals, this is a routine for you. You are used to being rejected. There are hundreds of commercial offers, you can’t read everything and certainly you won’t answer everyone.

Most often, you simply delete such emails. Sometimes, if the topic touches you, you skim through the eyes. Even less often - get a grasp. For you to believe and reach out to write or call, you need a real miracle. Namely, you should be sent something that is head and shoulders above everything else. But this happens extremely rarely.

Infused with professional skepticism? Do you feel what barriers we will have to break through? Don't thaw, let's go. Not the first time.

Enemies by name

Templates in the title and lack of specifics. Stupid headlines with no specifics are the first and very common reason for your CP to fail.

You write headlines for idiots. Yes, yes, you write for idiots. This does not mean that we do not like business and call names. This means that you must write in such a way that even an idiot can understand your message in the title. It should be: 1) simple 2) clear 3) specific

Incredible discounts on new unique lawn mowers for professional work with guaranteed results in home gardens.

Right:

Lawn mowers N: 25% off the official price. It happens!

New N lawn mowers at a used price. Sale for those who have time

A good headline should have clear data. Clear figures or facts. A clear message. If you have spread jelly over the headline and did not say anything in it, this is a failure. Templates are trash. Short, concise, to the point.

Long introduction. Let's read a little:

Our Incredibly Dynamic CompanyNN has been on the Russian market for 10 years. During this time, we have managed to establish ourselves as a reliable partner and have become leaders in 500 areas at once.

Today we offer you mutually beneficial cooperation, which will surely be beneficial to you.

We know from experience that all our partners receive….

It is impossible to write commercial proposals like that even at gunpoint. You steal a person's time.

According to statistics, an average person studies CP within 6-9 seconds. You spent the time allocated by statistics on all sorts of nonsense. You know, business doesn't care about you. At all. What matters to business is what you can give, not how great you are.

Start writing a commercial proposal with empty chatter and abstract topics.

Right:

Immediately, immediately, give the essence of the proposal. Draw the reader into the text.

Wrong CP structure. Every commercial offer has an approximate correct structure. In short, it looks like this:

• I suggest …
• You should be interested in this because...
• You will spend so much money on this....
• It's worth it because...
• Here's how I can prove it's great...
• Write fast because...

Depending on the type of product or service, the structure may change, but the skeleton is, in principle, universal. The mistake of many commercial proposals is that the end is pushed into the beginning, the beginning into the end. Something is removed. In the end - puff.

The reader will not check your CP with the correct structure, he will simply feel that he is not hooked. Some kind of fake. And delete your text to hell.

Write a CV in a "creative style". Like presentation. What I remembered, I wrote.

Right:

Stick to the structure, good, it's in front of you.

Several offers in one CP. Do not sell several ideas with one text. One offer - one CP. The only way. Otherwise, the reader will not understand what you want from him at all. Sell ​​lawn mowers - sell. Sell ​​grass mowing services - make a new KP. Remember about the race for two hares.

General phrases or too many specifics. Two very undesirable extremes in commercial proposals.

Why is it bad to limit yourself to general phrases?

Because specifics are expected of you. Chatterboxes in business are enough without you.

Why is it bad to hit the smallest details?

Because you will be scared away by an abundance of facts, figures, percentages, and so on. You are still only proposing a hand and a heart, and not making a 100-point marriage contract. Therefore, be more modest.

Boasting. Attempts to get attention with loud blows to the chest:

We are the best in this segment. You get incredible conditions that others do not have. The excellent quality of our work is known to all. You will become our client as soon as you realize how wonderful we are.

Friends, this is a very bad approach. You are not talking to a gullible housewife. You are writing to a businessman who knows the truth about all these "great conditions" as well as you do. You are not majestic, you are ridiculous. Bikes can be poisoned by beginners and amateurs, but the pros will quickly figure you out and make fun of you.

Don't start a relationship with stupid tales. Let the text be better than you, not so bright, but honest. So you win more. Is it true.

Emotions, not logic. A classic mistake in commercial proposals, which many copywriters often make. The fact is that B2C copywriting (for ordinary clients) and B2B copywriting (for business) are strikingly different.

It is useless and even dangerous to take a businessman with emotions. He is allergic to them. Do you want to sell? Justify logically, with examples in hand.

You will get incredibly stylish and economical lawn mowers that will serve you for decades. The real hit of the year!

Right:

Save up to 50% fuel. Warranty - 8 years. Payback - 4 years. Work for years without repair costs.

We, not you. You can’t love yourself so much that in a commercial offer for client continue talk about yourself.

The first commandment of a sales text: talk not about what you will give, but about what the client will receive.

"We" should be few and few, "You" should be many, many. Check ready-made commercial proposals for such errors.

I'm not saying that "We" should not be at all. Alas, having read incomprehensibly who, some figures are fanatically and ridiculously chasing every “we” and “no”, as if it were obscenities. So it is not necessary. Be adequate: "We" should not be enough. But only.

No adjustments or benefits. Why should a client choose you? It is clear that you are "the best", but still - why? What exactly are you better than others?

Give the person something that others don't have. Find an opportunity to offer better services and show that you are – better.

Just don't stoop so low as to start listing things like "flexible discount systems" and "custom pricing."

Do you sell mowers? Give for comparison the price in a large store and your price (if it is lower, of course). And promise, for example, another 5,000 rubles discount for each next purchase. And free shipping. And staff training. For free. Always strive to offer yourself better than others.

You are using "if". We often see things like:

If you are interested in our offer, you can call us ...

What is this "if"? You yourself are not sure of the result, but you want the client to believe you? That doesn't happen. Confidence and insecurity feel great.

Forget "if". The client does not have to face a choice at all. You have to push him without leaving a single ounce of doubt.

If you are interested in our offer...

Right:

Looking forward to your phone call...

You are "like everyone else". You are afraid to stand out. You think that if you take a step away from some mythical standards for writing a CP, then you will immediately be identified and ridiculed. As a result, there are thousands of identical commercial offers, in which only prices and names change.

Standard language. standard phrases. The smell of plastic and the lack of life.

Sales is the territory where you can’t be “like everyone else”. Your commercial offer must be unique and lively. By this.

You are read not by a robot, but by a person. He also laughs at jokes, sometimes scratches his butt, and on Saturdays sometimes allows himself too much. Don't be afraid to go over the top with something. Do not be afraid of some bold comparisons or unexpected proposals. Don't be afraid to communicate directly. Suggest.

If you offer something worthwhile and if you manage to separate your CP from the host of monotonous stamping, you will be noticed. The reality is that even huge corporations are learning to communicate without pathos and puffed cheeks.

You do not give specific prices. This approach is possible only when you offer something completely fantastic. For example, a cure for cancer or a collection of Boyarsky hats. Otherwise, if the product or service can be found elsewhere, you must have a price.

No price - no customer. No need for mysticism.

You don't understand the customer's needs. The client does not need "stupid mowers", he needs easy-to-use mowers with a long working resource. You offer him ultramodern novelties with electronic control.

A bank director doesn't need "just a gym." He needs an elite hall, where there will be people of his rank and there will be no office plankton. He wants free drinks and massages. He wants status and respect. Do you understand?

Don't just try to "get it". Brainstorm, figure out what might be interesting for a particular client. In extreme cases, leave room for maneuver - write that you are ready to make a commercial proposal for a specific type of product or service.

You don't justify the price.It's cheap because... . It's expensive because.... Do you have one?

This is necessary because you know “why it is cheap or expensive”, but the client is not always.

Remember we write for idiots? So people can be idiots in the price segment. Give them a sense of value or elitism by doing a specific price analysis.

You do not close possible objections. You bring up burning issues or some facts, but do not close customer objections. You leave the person alone with his questions.

You are obliged and questions that even just in theory may appear to the reader. There was a question, and you, bam, already closed it. This creates a sense of authenticity.

You do not need to repair lawn mowers yourself and waste time on this. By the way, did you know that horses sleep standing up?

Right:

You do not need to repair lawn mowers yourself and waste time on this. You hand over the mower to our service center, and for the period of free repair we give you a similar one. Work will not stop even for a minute!

You are repeating yourself. This mistake when writing a CP is usually made by novice authors. For lack of words in their pocket, they take out old, already used facts, and shove them back into the text. It happens that several times. It sucks, to be honest.

You do not need this volume for free. This is an inflated volume. They mentioned something once - they threw it overboard.

You use a lot of technical terms. This is allowed only when the recipient of the CP is the same dock as you. In all other cases, the text should be simple. Remember the idiot? The same principle.

You overdo it with exclamation marks. Terrible thrash. For some reason, some authors think that the more exclamation points they shove into the text, the better their emotions and positivity are conveyed to the reader.

Not transmitted, we give the floor. Only the feeling of some kind of miserable Morse code from an enthusiastic schoolboy is transmitted. A commercial offer is a rather serious document. No rows of exclamation points, emoticons and other nonsense.

You don't give a call to action. Another very common mistake in a commercial offer is the lack of an appeal. Everything is great, everything is cool, but the ending is blurry. A person may not understand what exactly you expect from him.

Push him in the back, Give a clear call. Call, write, make a calculation. Anything. You must give specific direction for further action.

Epilogue

In general, there are a few more misconceptions when writing a CP. And yet this list is quite enough to write something really worthy at a more or less serious level.

The main thing - do not rush to roll faster and send. KP is an important document. You earn on it. Therefore, very, very jealously follow what you write.

And finally. Each sender has a limited number of attempts to reach the client. When you annoy him with your empty, formulaic commercial offers, he will either delete emails or put you in Spam.

Don't waste your efforts. Try to immediately write a sensible commercial offer and do not exchange for any nonsense. Yourself is more expensive.

If you have questions about the rules for writing a commercial proposal or if you have your own examples of errors, they will look very cool in the comments.

Instruction

In the first part of the letter, which is no more than one paragraph, write who you represent and greet the leadership of the prospective partner on her behalf. Here it is appropriate to use phrases such as “Our company wishes prosperity to your business”, “on behalf of such and such, we express our respect to you”. Be sure to include the name of your organization. Remember that in the form of spam, any company receives more than a dozen letters with a proposal to conclude an agreement, so the addressee must immediately understand whose proposal it is.

In the next part of the letter, remind the potential partner that your companies already had preliminary agreements on a specific contract or service. You can use phrases such as "our negotiations ...", "We have considered your wishes regarding ...". Make it clear to the addressee that this offer is not a template and basic one, as for all clients, but was developed specifically for this company, and takes into account all the features of this particular business.

In the largest part of the offer, indicate exactly what services or goods you offer, what they are, delivery times. The information presented in the tables is easier to perceive. Offer the client several options with different cost, quantity and volume of services provided, so that he can choose the most suitable combination. Highlight the benefits that the client will receive by concluding an agreement with your organization. Here you can indicate discounts, special offers for regular partners, the possibility of concluding contracts for the provision of additional services or the supply of other goods on extra-favorable terms.

Dedicate the last part to wishes and farewell words. Use standard phrases, for example, "We hope for mutually beneficial cooperation ...", "Best wishes ...". Be sure to sign and leave your contact details so that if a positive decision is made, the client does not look for a phone number or email address where you can be contacted.

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note

Business proposals for cooperation are usually made to representatives of various organizations, enterprises and firms. We are driven by the desire to use the opportunity of mutually beneficial cooperation. If you start with a business letter summarizing the nature of your proposal, an offer letter should be included. A positive response to a proposal for cooperation depends on how you make it.

Helpful advice

The fact is that in an ordinary commercial offer, as the main content and semantic component, there is everything necessary for dividing the parties into a seller and a buyer of goods or services. In a business proposal for cooperation, specific positions for market discussion and bargaining can also be presented, but still to a small extent. The text about cooperation should contain an element of persuasion and influence not on the buyer, but on the future partner.

Sources:

• business proposals for cooperation
• Positive response to a letter with a proposal for cooperation
• How to write a letter of cooperation proposal

A few years ago, the ability to express your thoughts on paper was regarded as an invaluable gift. Today, this is not such an important quality, because it is so easy to agree, and just talk over the phone. But still, in some areas, the ability to write letters remains an important aspect. Business communication is impossible without correspondence, for example, many have to write letters of cooperation that determine whether it will take place. That is why it is very important to write such a letter correctly and correctly.

Instruction

The letter must be written on the letterhead of the organization. It’s great if the heading of the letter is printed in colored ink, since from the point of view of psychologists, this attracts the attention of the reader.

It is known that some organizations introduce registration of incoming and outgoing correspondence, so the next step is to write the registration and date of the outgoing message.

After that, in the center in the middle, in bold and highlighted type, write an appeal, for example, Dear Sirs! Then proceed to the appeal, it must be written correctly, for example, “you, you, you” must be capitalized.

After that, indicate the reason for writing a commercial proposal, for example, it could be a past relationship or a discussion at a meeting. Then proceed to writing the proposal itself, you do not need to write large proposals with a detailed analysis of further commercial relations. You can put all this information in applications, while referring to them in the text.

Then describe the financial side, while not forgetting to indicate the benefits of cooperation with your company, perhaps this is a significant difference in price or any special conditions. Also indicate the period for which your rates and offers will be valid.

Next, go to the description of the conditions, for example, how you will contact the client, how the cooperation will take place. You can also tell a little about your company, for example, present achievements and successes in the field of commerce.

At the end, sign and date. Sign a letter about cooperation should the head of the organization, do not forget about the decryption of the signature.

If the letter has several pages, it is advisable to number them so that the client does not get confused. When designing applications, remember that the main thing is simplicity, as piling up facts may tire your future client.

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Sources:

• how to write a good letter

Instruction

Pay great attention to every little thing in the design of the letter. Its text should be large enough to read comfortably. Try not to make it gray, as it happens when the printer runs out of a cartridge. The paper must be white and of good quality. Read the rules for processing business documents set out in GOST R 6.30-2003 to make the correct margins. It is better to write it on the letterhead of your company. And, of course, perfect literacy is simply necessary here.

Even if you offer your cooperation to a legal entity, be sure to find out the name and patronymic of the head by mentioning him in the greeting after the word “Dear”. After that, common courtesy requires you to introduce yourself. You can also do this by giving your last name, first name and patronymic, as well as the position that you hold in the enterprise on behalf of which you are writing. Then tell us about your company, mention how long it has been on the market and list your business partners with whom cooperation has been successful.

Before you proceed to the presentation of your proposal, just briefly mention that you, for example, have long been watching with interest the activities of the enterprise headed by your addressee or that this enterprise is known for its innovative developments. This will please him and endear you, as well as explain why you have come to this address.

State the proposal itself clearly and specifically, confirming it with economic and statistical calculations. But here, try to strike a balance so that the text is clear and convincing, but at the same time not too long. The undoubted economic benefit should be immediately clear to those who read your proposal for cooperation. If you are counting on long-term cooperation, then maybe there is a reason to take on a little more commitment.

After the conclusion, be sure to include your contact phone numbers and email address in the last paragraph.

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letter, call or personal meeting - you need to say what the person will be interested in. In this situation, the cornerstone of the entire business proposal should be a statement of the partner's benefits, and you need to start your speech with this.

A proposal for cooperation must be promoted competently so that there is a chance to interest. The order of the proposal blocks should be in the following order: a description of the interests of the future partner, the main text of the proposal, questions and unclear places (although you should try to speak or write in such a way that there are no or few questions left), please contact in person, contact information and coordinates .

The letter should not be too long - the manager may not have enough time and patience to read it to the end. But short too - it will look like spam or an unsubscribe. There must be an appeal, even if the proposal is sent to a legal entity. You can contact the head or top manager of the company. The letter should not be faceless.

What you are offering should be brief. After that, you should also briefly outline the benefits of working with you, you can give recommendations and reviews. Next, you can describe your product or service. In addition, you need to state the conditions of work.

Questions may remain

After you make your offer, you should definitely ask the interlocutor if he has any questions, whether he understands everything. At the end, you can ask a simple question that will immediately show if you have future prospects with this company: “Would you like to work with us?” or “Can we hope to work with a company as respected as yours?”

If refused

In case of refusal, take the situation lightly. You can’t show a failed partner that you are very offended and angry. And here's a bit of frustration at the missed opportunity to work together can be demonstrated. In any case, the interlocutor should have a good impression of you. Showcase your professionalism. Who knows, maybe your paths will cross again?