I invite you to join the free webinar

"How to improve relations with the whole world and with yourself"

What is this webinar about?

About how to establish relationships with the whole world and with yourself.

If you realize that you urgently need to improve relationships with other people. If you understand that you yourself need love and protection, but accepting yourself and loving yourself is a big problem for you. If you are torn apart by internal contradictions and haunted by feelings of guilt, resentment and fear. If you are looking for a way out of this situation, then you are on the right track. You were in the right place at the right time. To do this, you need a real little. Just love yourself. Accept your uniqueness, all your internal contradictions and give yourself and your inner child care, protection and love. Yes Yes. You are not mistaken, it is you who needs to take on the role of an adult and give yourself (oh) yourself a lot of adult care, protection and unconditional love. Is it easy to do? Difficult. If there are many traumas in the soul that were inflicted in childhood, then it is very difficult to grow up. This pain does not give rest, pulls there. It does not allow you to be independent from people. It is important for you to build expectations, and then feel disappointed and resentful when they are not met. it vicious circle. A lot of resentment, dissatisfaction from communicating with people, anxiety and anger .

What to do? Get started.

In this situation, time, by itself, does not heal, it drives the pain deeper and deeper and then it does not subside, but sharpens from the inside. Hence the seasonal depressions that suddenly fall on a person, on you. You have already forgotten about those long-standing events, and you want to live in the present, but you don’t. You will not rest until you pull out and deal with what gnaws and gnaws.

If you want to understand how to build relationships with yourself and others. Take part in the webinar and find out how to resolve the current situation.

I invite you to participate in the WEBINAR, which will be held February 8 at 18:00 by Moscow time.

There will be exercises during the webinar, so stock up on pens and paper in advance.

P.S. A pleasant surprise awaits all participants at the end of the webinar. Come, it will be interesting!

With respect and love, Evgenia Novoselova (coach, practical psychologist, psychodramatist, author of the project http://www.family-light.ru/instruction/)

In the 20th century, in search of information, we went to the library. But in the 21st century, when we need to learn something new, we attend webinars.

I have to admit, I love attending webinars. After all, this is not only a great way to learn something new, but also to look at the problem through the eyes of others and hear about their personal experience of solving it.

Every day I receive dozens of invitations to webinars. With all my desire, it is unrealistic to visit them all. In addition, I really appreciate my time to watch / listen to something that I doubt the usefulness of. We all choose the best educational webinars for ourselves.

How do people decide whether to attend a webinar? The way the invitation looks.

The main purpose of invitations is to invite. Therefore, it must be exciting, promising and intriguing.

What inspires newbies to attend a webinar

Deep analysis of a specific problem

We find a lot of information on the net, but sometimes we need more details. Promise an in-depth analysis of the problem. As a result, it will be nice if you invite professionals to speak, invite them as speakers. The more famous your speaker is, the more likely it is to gather a wide audience for your event.

New topic for the webinar

You can either analyze the topic in more depth, or suggest for consideration new topic. Be ahead. And if your topic is interesting enough, you will quickly get to the top. Customers value innovation.

Creative chips

I can't say that I will really like it, but I will definitely pay attention to the creative tricks in your webinar invitations. Your innovation and originality will make the recipient read the message to the end. Of course, after that, we still make our final decision - to go or not to go - based on our overall impression. But at least you made me pay attention.

What to Use in an Invitation Message

Before starting any marketing campaign, you need to think through the strategy in advance. First of all, decide for yourself how many people you want to see at the webinar. Second, decide what you will do with those who did not register after reading the letter. You will need to send them repeated messages. You need to choose the appropriate message frequency.

Taking into account all our research and also my personal experience webinar visitor, I want to list those ingredients in the invitation message that your subscribers will definitely like. The so-called list, What to do in the invitation message.

Letter subject

We all know that a message starts with a subject. Convince recipients to open your message. Keep the subject line short and simple. Be sure to include the name of the company in the letter. And also indicate that this will be an invitation to a webinar.

Litmus is experienced in hosting online events. Their webinar campaigns are always highly productive.

They place the most important information in the preheader, as it appears in the mail when opening the Inbox folder as a preview of the text.

Important: The subject of the letter depends on the number of the invitation message. For the last post, the subject might be “Seize Your Chance” or “Last Offer”.

Ideal title

Make it meaningful and to the point. The title should resonate with the main idea of ​​the webinar. And the ideal solution here would be to highlight the problem and emphasize that you will share the solution during the webinar.

Format

Full information

Yes, you need to mention all the most important details regarding the upcoming webinar:

• problem/topic;
• the date;
• time, including the time zone of your visitors;
• duration. If the webinar is longer than 2 hours, then it would be appropriate to propose a plan;
• speakers and their achievements. Add links to more detailed information about them;
• required level of knowledge.

These buttons should be bright and large. Place them in the center of the message and at the bottom. Duplicate these buttons.

Signature

Your caption in the footer of the message will make it more personal. People are not very inclined to go to webinars with strangers. Start building relationships with your clients. Please, never neglect this - add a signature to all invitation messages.

What to add to your invitation message

Professional jargon and slang

Yes, of course, the tone of the mailing should be polite, with a formal speech. But jargon, like professional language, is a great feature of your message. Especially if your target is professionals in their field. The philosopher Etienne d'Condillac noted that each scientific branch should have its own individual language.

In addition, it can be an indicator that you have deep knowledge of the topic.

Slang is a separate topic for conversation. The younger generation wants to stand out. They tend to use the so-called youth slang. For example, the English-speaking younger generation would rather say “Sexy” than “great”.

Of course, these words are appropriate to use when the speaker is young enough or very cheerful. You should use slang only in a situation corresponding to the purpose and venue of the event. It's hard to imagine a president who says, "Our legislation is sexy."

Video

Make a personal greeting. No, you do not need to record thousands of videos to address each of the subscribers by name personally. Make just one video to say hello to all your customers at once. Just start with: “Good afternoon. I'm glad you signed up for my webinar." In addition, video is a great alternative to “At the webinar you will find out”. A verbal appeal is sometimes better than a dozen messages.

I have only come across something like this once. But I still hope to see the video in all invitations. Make your videos informative. By the way, for that webinar turnout was almost 60% from all registrants.

Be sincere

Share your experience, tell me that you also faced a similar problem. Tell us how you resolved it. How much effort did you have to put in to fix the situation. But if you have no such experience, say so.

Do not exaggerate your results. People value honesty. You can say that you have helped hundreds of people solve this problem, so you know it from the inside.

joke

We all appreciate a good sense of humor. As Victor Borg said: "Laughter is the shortest way between two people." Yes, and a good, but relevant (!) joke in the invitation means that the webinar will not be boring, and we will get good knowledge on the topic. Therefore, we will not waste time by coming to this webinar.

Follow-up messages

The invitation to the webinar is only the beginning of a whole series of messages. After your customers have registered, you must immediately send them a confirmation message. By clicking on the “book a seat” button, we are already expecting to receive confirmation of successful registration by mail.

We will not say how it should look like, as this is a topic for a separate article. But I want to emphasize that you need to create a chain of friendly, but extremely effective . At least 5 of them. Only then will we not forget about the event that we so wanted to attend. No matter how strange it may sound.

Did you know that the average attendance of online events is 25% of total number registered users? While the performance of some companies, as we said above, reach 60%.

• Before sending, be sure to think over the strategy;
• Specify the subject of the letter;
• Create an informative preheader;
• Specify the date, time zone and duration of the webinar;
• Make the call to action button bright;
• Add a button "Share event with a friend";
• Introduce speakers to your audience;
• Add your individual chips. Be original;
• Insert your signature;
• Be sincere with your clients.

Holidays are over and work has begun. Over the weekend, I received a message inviting me to a webinar. In fact it was spam.

I’ll make a reservation right away, I’m calm about sending out relevant cold offers. I practiced this myself. And sometimes I practice. This is a way to attract new customers with minimal resources.

But there are a number of rules here:

• The offer must be clear and interesting. You need to hook the recipient. Show him the meaning of the appeal or the link.
• The offer must be catchy. You need to stand out with facts, advantages and chips against the background of competitors. A cold proposal merged with the crowd - time and effort wasted.
• The base must be relevant. You need to send a message to someone who is interested in it. Trying to sell greenhouses to a tractor factory will get you a 0% conversion rate.

I received a message that violates all possible canons. Therefore, it is time to disassemble it, study the mistakes and learn how to avoid them.

Basic sins of the proposal

This is the letter I received. It is empty, sluggish, and has not come for its intended purpose. A complete set of misses.

This is what came to me. See screenshot. Get a grasp. Penetrate. Do all the things you wouldn't do with regular spam.

The message is missing:

• Correct tuning. You need to identify the target audience. Show key problems, suggest a solution.
• Good block division. The author forgot to highlight the introduction with a powerful heading. Break sections into subheadings.
• Advantages. Yes, there is a list of webinar topics. But they had to be turned into advantages. Show what it gives the user.
• Separation of offers. The webinar covers many topics from different fields. The basic work and protection of the computer goes into programming and automation.

How to fix an offer

Now for the fix.

Start message better from the title. For example, " From beginner to guru in 5 days. Comprehensive webinar on solving computer problems". This is just an example. It can and should be changed, taking into account the goals and content of the proposal.

The first paragraph should be tailored to the target audience. Something along the lines of:

« Computer constantly glitching? Applications slow down, programs close themselves, and the browser is clogged with ads? Do viruses roam the disk in herds? Stop paying money to incomprehensible masters every time, making it only worse! I will teach you how to use a computer correctly in a free webinar.»

We have made an adjustment for the novice target audience. They showed the main problems, put pressure on the financial issue and offered a free solution.

The next paragraph is simply thrown out. We replace it with an acquaintance with a specialist. We do not know the author of the message. Why should we trust him? Just 1-2 paragraphs describing the experience are enough:

« Let's get acquainted! My name isXX. I have been with computers for 10 years. He repaired equipment everywhere - from the accounting department of a local factory toIT department of top banks. Studied up and down all the problems causing difficulties for users of the program. And I decided it was time to share knowledge. Is free.»

Here you need expand information based on the experience of a particular specialist. The main thing is to get to know the recipient.

We sharpen the blocks correctly

The next block needs to be redone. First, sharpen it for a specific audience. In our case, these are newcomers. Therefore, we stop at the point " I will answer all questions related to the PC". To be honest, the list should be redone. But we don't have enough details to do that.

We shorten the block with webinar features, expand the points, turn them into benefits and add them to the email. This will already benefit the reader. It will make you think about recording for the broadcast.

An alternative option is to file a separate block with benefits. Briefly describe what the audience will learn during the course. They will improve computer literacy, remove ads from the browser, learn how to avoid viruses and clean the computer. Add what it will give them. What problems and expenses will they get rid of in the future.

At the end, you need a call to action. Buttons « Zhmyak» is not enough. You need to make everything cooler, for example:

« Become the master of your computer. Take full control of it. Forget about problems and repair costs. Just click the button, enter your email address and you will be invited to the webinar. No spam, I guarantee.»

Here it is already more or less clear what to expect from the button. Personally, I will not poke at a completely incomprehensible link. I want to know what will happen after the transition.

Missing design is worse than bad design

Everything matters in a cold offer. Particularly attractive design.

Letter design is sad. By 2018, the number of services for creating mailing lists has long exceeded several dozen. Choose, register and create a template in the constructor. Half an hour and the catchy letter is ready.

Add headings and subheadings in a different font. Make a beautiful separation of paragraphs and semantic blocks. Add background. It is possible to bring some thematic pictures or a video presentation. Get a catchy mailing list.

Summing up

Email marketing is still effective. Yes, you should not expect lethal results from him. But getting a dozen clients or several hundred subscribers is real. The main thing is to do everything wisely.

Be respectful of your readers and their time. Make a good design, choose the right content, give clear instructions. This is the correct and working recipe.

Think back to your last webinar. Were you satisfied with the number of people who took part in it? If you are reading this article, most likely not.

Why is it so? You spend a lot of time and effort on creating a first-class presentation, and as a result, three retirees watch it at best. If you're experiencing this issue, it only means one thing: you didn't put enough effort into promoting your webinar.

I already hear your objections. After all, you talked about your webinar in in social networks, sent invitations to subscribers by email and even dedicated a separate post to him on his blog. But this, unfortunately, is not enough. In fact, you have used only the most common methods to promote your webinar, but in reality there are many more! Let's take a look at ways you can invite an audience and get the most out of this online event.

1. Blog/website

Of course, you already know that the information about the upcoming webinar should first of all be placed on your website or blog. Don't rely on automatically generated pages provided by the webinar service. Some of them limit the amount of space in which you can place speaker bios, bulleted lists, images, and so on.

A smarter solution is to create a separate post on your blog and/or a page on your website to announce your upcoming webinar. You don't have to go into all the details. The most important thing is to indicate the topic of your webinar, the date and time of it, the names of speakers, its cost (if it is paid), a link to the subscription page, as well as its main benefits.

The webinar signup page must be optimized. Here are some sure signs that your subscription page is not well designed:

1. Registration form contains too many fields. Did you know that each additional field in the webinar registration form deprives you of 5% of potential customers? That is, by adding 3 additional fields, you push away 15% of people. Hence the conclusion: do not ask potential subscribers for too much information. Leave only two fields: name and email address.
2. The subscription page has links to other pages on the site. If you are hosting a registration page on your site, make sure that it is isolated and does not contain any links to other pages. Otherwise, your site visitors will be tempted to click through. And not the fact that they will return to you.
3. The subscription page lacks social proof. Potential clients will trust you more if you provide them with social proof. Place on the subscription page positive reviews about your previous webinars; information about the outstanding specialist who is invited to your event; links to publications in leading media describing your activities, etc.

Consider, for example, the announcement of one of the webinars presented on the 500millionstrong website.

The most important information on this page is in bold: the webinar will take place on Tuesday, April 6th at 12 noon; limited number of seats. In the upper right corner we see the names and photos of the speakers. The topic of the webinar is indicated in the title in huge letters (“Social Media Strategies - Breakthrough New Techniques for Building Your Online Business”). The registration form for the webinar is located directly below the announcement, which is very convenient for site visitors - you do not need to follow a special link to register.

The only downside to this page is the lack of social proof. Agree, the information would look more convincing if there were customer or expert reviews.

2. Email

Another important element of a webinar promotion strategy is sending email invitations to your subscribers. Spear Marketing has dedicated a special white paper to this topic (at English language), which can be requested free of charge at the following link . What recommendations does the author give?

Sell ​​the event, not your product

The sole purpose of your invitation letter is to encourage subscribers to register for your webinar. Therefore, you should not overload the text of the letter with a listing of the characteristics of your product.

You should talk about its benefits in the context of the event itself. For example, instead of saying "Our software reduces website development time by 50%", it would be better to say the following: "Join our free webinar and you will learn how to reduce website development time by 50%".

Write the correct title and subtitle

The heading and subheading are extremely important elements of your email, as they are the first thing the recipient sees when they open your invitation. Include the following information in them:

1. What is this event? (name or description);
2. When will it take place? (date and time);
3. Why is it worth visiting? (Main advantages);
4. How can I register? (link to registration form).

For clarity, here is an example:



As you may have noticed, the email header contains information of paramount importance: time, date, webinar name and its main advantage. Looking at it, a person will immediately understand whether he should attend this event. The link to the registration page is located right below the title.

Don't include redundant information in the first paragraph

Many webinar hosts include in the first paragraph a description of the commercial terms or trends that justify the importance of their event. For example:

"Many IT managers are concerned about how to improve the performance of web applications because..."

Phrases like this clutter up your email and reduce the value of the more important information below. So stop beating around the bush and get straight to the point:

"During our webinar, you will learn how to improve the performance of your web applications by 300%"

List 3-4 main benefits of your webinar in a bulleted list

Assume the recipient has read your title, subtitle, and first paragraph. Now you have to tell him in more detail about the value of your offer. A bulleted list works well for this purpose, as it immediately catches the eye. Remember that you should list the benefits of your webinar, not the product you want to sell.

Check out how Hubspot did it when they hosted a webinar on How to Use Content to Promote Commercial Websites:



As you can see, the bulleted list does not advertise any programs or applications that can increase sales through content. The author of the letter simply talks about the benefits that this webinar will bring to all participants.

Include in your letter photos of speakers and brief information about them

Due to these elements, your letter will become more personal, and the event itself will seem more real, and, therefore, attractive to potential participants.



Be careful with graphics

You should not use too many graphic elements, as they will overload the letter. It is enough to include photos of speakers in it, as well as, if desired, an image of a free gift that you will reward your subscribers in exchange for registration. Whatever pictures you include in your letter, they must be related to the topic of your webinar.

Also keep in mind that spam filters don't particularly favor emails that contain a lot of graphics. Therefore, try to use them only when necessary. Do not use too large images - they will interfere with the perception of the selling text.

Your call to action should be eye-catching.

Never include a link to the registration page at the end of the email, as the reader may never reach it. Your call to action should be prominently displayed. It is advisable to arrange it in the form of a button and place it in the body of the letter, as well as in the side field (if any). Don't forget to highlight the signup button with a bright color that harmonizes with the overall design of the email.

The following example is illustrative:



Agree that in this letter, it is simply impossible not to notice the phrase "Registration", because it is repeated three times: in the title, in the first paragraph and at the very end of the letter. It's also a good idea to choose a blue color for the sign up button, as it fits in with the chosen color scheme.

Include positive feedback from your previous webinars

Social proof should not only be on your website, but also in the invitation letter itself. Therefore, feedback from people who participated in your previous webinars will come in handy. You don't have to give their names - just give them their position and the name of the company they work for.

Positive comments will make your event more valuable in the eyes of potential attendees. They will make sure that your webinars are useful real people with similar problems, and without hesitation, follow the link to the registration page.

Offer webinar attendees a special bonus

If you offer your recipients a certain bonus (for example, free e-book) in exchange for attending your webinar, they will have more incentive to attend your event. This bonus must be related to the topic of the webinar itself.

You can also specify in the letter that only the first 50-100 people who register will receive the bonus. Thus, your subscribers will hurry up so as not to miss a valuable offer.

As a rule, information about bonuses is indicated in the sidebar or at the end of the letter, as in the following example:



Test different variations of the subject line

Each audience is different, so it's hard to lay down clear rules that apply to the subject line. But there is one universal principle that is relevant in all situations: the subject line should not exceed 40 characters. The logic is simple: the recipients of the letter, as a rule, see only the first 40 characters in the title of incoming messages.

The subject line should either state the topic of the webinar, such as (“Free Webinar: Better Sales Promotion Methods”), or its benefits (“Free Webinar: Reduce Remote Access Costs by 30%”). Your choice will depend on how popular your webinar topic is. If she is on everyone's lips, then you can stop at the first option. If it is less hyped, then choose the second option.

However, the criterion for the popularity of topics is very conditional. Therefore, do not forget to split-test to find the best subject line option.

So, we have considered the basic requirements for the structure of the invitation letter. Others, no less an important factor is the frequency of its distribution. You must send an invitation to your subscribers at least three times: two weeks, one week and one day before the start of the webinar. Repeat emails are used as a reminder so that your audience doesn't accidentally forget about an upcoming event. Just do not be too persistent, otherwise it will result in massive unsubscribes.

3. Social media

Social media is full of opportunities to promote your webinar. Publish relevant posts on Twitter, VKontakte, Facebook, LinkedIn, Google+ and other social platforms. Keep in mind that you need to do this not once, but several times, because your message may get lost among hundreds of other updates in the feed:

There is only one day left before our webinar "Finding and using audio and video resources"! Read more: jiscdigitalmedia.ac.uk/surgery/

If your subscribers show interest in the webinar, they will definitely share this news with their friends and acquaintances, which means they will help you attract the attention of a larger audience.

You can also promote your webinar in the various groups you are a member of. Just be sure to make sure that this community allows the publication of promotional materials, otherwise you may be banned. Do not forget also that you must be an active member of this group, which is known and recognized by all others. If you start promoting your webinar as soon as you join a group, then no one will take your messages seriously.

In some social networks, for example, VKontakte, there is a special function - to create an event. To do this, select the "My Groups" section, and in the upper right corner you will see the "Create Community" link. Click on it and a new window will appear in front of you. In it, you need to specify the name of your webinar and select the last item "Event", and then click on the "Create Community" button. Next, you will need to fill in the main fields of the form: description of the event, time and place of the webinar, your website address, etc. Save all settings and your webinar page is ready! Once several people subscribe to your event, your page will look like this:

4. Forums

If you are a member of the Google Groups website, forums, or other online communities, you can use these platforms to spread the word about your webinar:

As with social media groups, be sure to read the Community Guidelines before posting promotional content in them. Some of them have rather strict rules regarding self-promotion. If you violate them, you may be excluded from the group.